Bravissimo ad campaign follows in Dove's footsteps

Adland: 

Bravissimo has launched new ad campaign featuring the ladies who wear their bras.

The women, all different ages and sizes, have one thing in common – their boobs are DD or above, with their exact cup sizes proudly displayed in the TV and magazine ads which launched this week.

Bravissimo's Jo Lee says: "Our customers were saying they wanted normal women with normal shapes advertising our products so we listened to them." There are sure to be male fans of the bra-vellous new campaign out there too.

I have to wonder if they were inspired by the Embracing Real Beauty Dove campaign by Ogilvy...very similar concept. What do you think?

Comments (6)

  • Dabitch's picture
    Dabitch

    Very similar, but with Bravissimos product range the idea is a lot closer to their home. So to speak. They have a great range of shirts and super halter-tops, frankly I'd prefer to see that shown in ad campaigns, because heaven knows its almost impossible finding a shirt that stays shut when you have an ample bosom.

    Mar 14, 2007
  • LeslieBAP's picture
    LeslieBAP

    I like the idea of showing more and more "real" women in ads. I do wish, in this case, they had shot them better. It's just not a very good image and that takes away from the positive statement. One thing Dove got very right was the production values in its photography.

    Mar 14, 2007
  • makethelogobigger's picture
    makethelogobigger

    While I can see the idea is the inspired by Dove, I don’t mind. It’s taking it a step further and I agree, at least they're talking with real people in mind. Certainly not the Uber Sex Nazis who kill with a stare found in the Victoria's Secret spots.

    Mar 14, 2007
  • Dabitch's picture
    Dabitch

    Too true. The photography feels cheap.

    Mar 16, 2007

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