A man is ice-fishing while sitting on a traditional "spark", a kicksled, when suddenly he gets a bite, by a fish that so eager that it pulls him into the frozen waters. "All accidents can't be avoided but we prevent many" is the tagline.
Trivia: we had to learn how to pull ourselves out of this type of situation in school. Was a very exciting day as we had hot cocoa after.
Ad agency: Young & Rubicam AB
Production Company : Roy Andersson Filmproduktion AB
Director: Roy Andersson
Screenplay : Roy Andersson
Director of Photography: John O. Olsson
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