Droga5, New York creates a kid hero who "plays" guitar hero on the streets of his hometown by biking his way through a song drawn on the streets. Directed by Jaron Albertin from Smuggler.
"Droga5 and production company Smuggler created another viral video hit, this time for Activision and it's game Guitar Hero World Tour. Ostensibly, it shows a teenage kid paying homage to the game by recreating it on the streets of his home town. Speculation abounded as to whether the film was really pulled off by kids. Directed by Jaron Albertin, the video topped over 850,000 hits on Youtube over 48 hours and been featured on hundreds of blogs."