American Airlines - After School - (2011) :30 (US)
American Airlines flies to 250 cities in 50 countries around the world, but its latest destinations - under the ocean and into your living room - required some help from the post experts at Absolute. The studio's Lead VFX/Flame Artist Dirk Greene once again teamed up with Believe Media Director Gerard de Thame in order to kick out this adventurous pair of spots for the airborne giant.
American Airlines - Scuba - (2011) :30 (US)
American Airlines flies to 250 cities in 50 countries around the world, but its latest destinations - under the ocean and into your living room - required some help from the post experts at Absolute. The studio's Lead VFX/Flame Artist Dirk Greene once again teamed up with Believe Media Director Gerard de Thame in order to kick out this adventurous pair of spots for the airborne giant.
The Costa Rica Tourism Board- Sloth Different Places (2011) :30 (USA)
Sloths are not very fast.
The Costa Rica Tourism Board- Sloth Introducing Costa Rica (2011) :30 (USA)
Sloth tells it like it is.
Hamptons International Film Festival Trailer (2011) :15 (USA)
Now entering its 19th year, The Hamptons International Film Festival was founded to celebrate independent film, and to introduce a unique and varied spectrum of international films and filmmakers to its audiences. Set for October 13-17, the festival is committed to exhibiting films that express fresh voices and differing global perspectives, aiming to enlighten audiences, provide invaluable exposure for filmmakers and present inspired entertainment for all.
For this year's festival, NYC-based Thornberg & Forester (T&F) was responsible for the design and production of promo spots which began airing widely last week. T&F also did a tremendous amount of editorial work on its original live-action content -- and audio, leveraging original music and sound designs donated by Copilot.
Switzerland Tourism - Weather prophet on an anthill - (2011) :60 (Switzerland)
Talking ants
Ameristar Casinos - "Quadricorn" (2011) :30 (USA)
Tool Director Sean Ehringer recently teamed up with Cannonball to produce a humorous seven-spot campaign for Ameristar Casinos.
See also Ameristar - Robodealer and Ameristar - Confetti
DiscountHotels.com - Eggheads - (2011) :30 (USA)
It's really not easy being an egghead. So few sports you can take up, for example.
Thermacell / Myggrapporten - the mosquito report - yes, there's an app for that!
Swedish summers are famous for a lot of things, midnight sun, skinny dipping, odd midsummer parties, rain throughout July, and mosquitos. Millions of mosquitos. They'll eat you alive.
"Up until now there really has been no way to find out how big the problem is locally in different parts of the country. When you plan your vacation you can get a weather report but not a mosquito report. With this insight, we helped our client - a nordic agent for the mosquito repellent product Thermacell - build a crowdsourcing tool for mosquito reports."
Simfy - Monobrow (Directors cut + English) - (2011) :30 (Germany)
In a world where a boy has a monobrow and a monobrow has a boy, a shaver cut between them and only music can keep them together.
Some creepy goodness from Stink director Brian Lee Hughes for music subscription service simfy via Jung von Matt/Fleet.
Samsonite - Heaven & Hell - (print) - China
The company that created this animated visual feast is aptly named "Illusion", and I love how in China, the idea of air travel for humans is still a pampered angelic heaven, while the poor bags have to endure hell. Flying in to New York I must have been mistaken for luggage. Yes, it was hell, thanks for asking.
SAS - Ragequitter - (2011) :30 (Sweden)
I love how 90% of this dialogue wouldn't have made any sense whatsoever fifteen years ago. Part of the SAS campaign that pitches you "with more flights you can have more time for other things".
Fallsview Casino - Impression - (2011) :30 (Canada)
How many times have you been talking about someone only to find them standing right behind you? Good thing this guy went to Fallsview Casino! Shot with Steven Tsuchida & Blammo Worldwide.
Shedd Aquarium - "Jellies" - (2011) :30 (USA)
Director David Orr worked with a team of aquarists who encouraged the sea creatures, some no bigger than a contact lens, to hit their marks.
Japan railroad / Kyushu Shinkansen - The rainbow wave - (2011) 2:00 (Japan)
To celebrate the opening of the Shinkansen trip that takes you from north to the south, operating from Hakata to Kagoshima, Dentsu arranged a 250 KM long audience wave.
Yes, when the bullet train took its pre-premiere run through the country, more than 30,000 people cheered it on. Everyone from uniformed schoolgirls and little league kids, to power rangers, and parents with their kids on their shoulders waving flags as the train passed by. It's all quite cheerful.
This ad was however pulled, as the train lined opened on March 12, 2011 - a single day after the worst natural disaster hit Japan in the form of a giant wave. The cheerful attitude in the ad was deemed inappropriate to air.
HomeAway - Detourism (2011) :30 (USA)
Third quarter airing.
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.


comments
6 min 57 sec ago
10 min 3 sec ago
18 min 46 sec ago
22 min 7 sec ago
27 min 37 sec ago
30 min 20 sec ago
33 min 28 sec ago
6 hours 39 min ago
13 hours 4 min ago
2 days 19 hours ago