Meet what is claimed to be the first "location based print ad." Spunds fancy, don't it?

Ah, but it's just a regular print ad, where the QR code printed in it gives you directions to the nearest café (based on where you are according to your phones GPS), rather than a link to a website where you can look that up. It's like, someone actually found a use for that QR thingie. Now if I could only be bothered to scan it.

Cafe Joe's print ad is a location based ad. By scanning a QR code the reader gets the directions to the nearest Cafe Joe’s branch, where he can enjoy a free cup of coffee while reading his magazine.

The Client: Café Joe Media: Print Advertising Agency: Y&R Israel Chief Creative Officer: Benni Bronski Creative Director: Sagi Blumberg, Roy Cohen Art Director: Dan Kashani Copywriter: Liron Ben-Yakov, Maayan Dar Executive Client Director: Danirl Meirovich Account Supervisor: Aviv Ben-Zikri Account Manager: Ortal Dudu Studio Manager: Lena Feldman Studio: Oran Yekutiel Programmer: Gabi Kazav

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.