Chobani is all natural and the only way they could figure out to tell us this is by having a bear - a real bear - tear up an small town Alaskan grocery store in a super bowl commercial. Aw look, he thinks he's human. He's even trying to pay. Aaaaaw. A cup of yoghurt may not change the world, but bear ads do well in the super bowl. It's been scientifically proven.
Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.