Chobani is all natural and the only way they could figure out to tell us this is by having a bear - a real bear - tear up an small town Alaskan grocery store in a super bowl commercial. Aw look, he thinks he's human. He's even trying to pay. Aaaaaw. A cup of yoghurt may not change the world, but bear ads do well in the super bowl. It's been scientifically proven.

ad agency : Droga5

Commercials: 
Country: 
Freeform tags: 

Leave a comment

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.