Suffocating by smoke is like drowning. Rainey Kelly Campbell Roalfe/Y&R and Blink Productions, London demonstrate by shooting the entire ad under water. So remember kids, when you put out that fire don't use too much water, as then you'll be back to square one.

Client : CLG
Agency: Rainey Kelly Campbell Roalfe/Y&R, London
Production Company : Blink Productions, London
Director : Dougal Wilson
Damon Collins (Executive Creative Director)
Jerry Hollens (Art Director)
Mike Boles (Copywriter)
Tim Page (Agency Producer)


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.