Quite a deadly little fella - this tiny hamster in Martin Werners @ BaconCPH new spot for scandinavian sound provider HIFI KLUBBEN takes the maneater lyrics to heart. No animals were harmed during shoot. Honest.
Windows celebrates their new phone OS by taking the twitter icon for a ride in the boot of their car. I don't know what I should read into that. (Also airing in the UK)
“We wanted to be engaging and interruptive without obscuring Powermat's functionality,” said Harry Woods, partner and co-creative director at WWD&S. “In other words, be product focused but in a surprising way,” added longtime partner Gill Witt. “We set out to capture the ‘what the &*#@?’ response people have when experiencing Powermat for the first time,” said Woods.
Or in these kids case, the realization they can score chicks with it, because lets face it, it's a really really cool gadget.
“We needed advertising that would be on par with Powermat itself, which is a game changing product,” said Beth Harrison Meyer, Director of Product Development at Powermat. “WWD&S delivered. The creative works on many levels – it’s dynamic, educational and entertaining.”
See also the OOH part and some campaign background here
NY-based creative agency Woods Witt Dealy& Sons has created a global integrated campaign to launch Powermat (www.powermat.com), a new wireless charging device that defies categorization.
The TV campaign, which broke this week, captures the reactions most people have when seeing or using the Powermat for the first time, i.e., WTF?
Juan Cabral has unveiled his latest directorial efforts for Sony with this new spot entitled "soundville". The music chosen to blare across the small town of Seydisfjordur, Iceland, is some Death in Vegas and some songs performed by Juan Cabral's own brother. Richard Fearless from Death in Vegas provided 30 minutes of original material, the band Mum provided some tracks as well. A-bomb created playlists, curated by the mood the tracks would evoke. Each morning Juan Cabral would carefully select what track would wake people up, since the whole village would hear it.
Aired Wednesday 30 September in the UK. Tagline: ‘The Shape of the Future’.
“We are making a big investment in TV, press, digital, cinema, outdoor and channel advertising as we feel we have a unique product with the new Chocolate BL40 that will appeal to consumers.” says Jeremy Newing, LG Marketing Manager
Briefed with positioning the Moulinex Blender as 'the best food processor in the world',
and with a limited media budget, BBR Saatchi & Saatchi Tel Aviv created a unique radio campaign - specially 'mixed' by the advertised product.
Ad agency: BBR Saatchi & Saatchi Tel
Chief creative officer: Yoram Levi
Creative director: Ben Sever
Scriptwriters: Ben Sever, Guy Gordon
Account director: Yael Ron
Account supervisor: Shlomit Kloger
Aired: September 2009, Tel Aviv
To demonstrate that new Brother’s ink printer A3 multifunction, the MFC-6890CDW, can print lots and lots without hiccup, the made the product advertised print it's own poster. Thusly, we now have seen the (likely first) advertising poster printed in A3 sheets alone.
Idea conceived and executed by Grey, Paris.
Football coach shakes team in, and out, of place to demonstrate how Aero shake works.
A computer screen becomes a music video, and the aero shake feature collects all the little screens back into place. If you like it you can download the full song from the ad here: http://www.win741.com/
More CP+B Unicorn cornified happy goodness from Kylie, who announces that "the happy words keep on coming". I'm not sure if that dizziness is onsetting diabetes caused by the kitten with a wand, or if I'm just going to be sick.
See also Previous Kylie advert "Happy words"
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