Cow & Gate know that they and you parents loves to see the wee little babies grow into their wee little persons, and created this little supergroup to homage those moments. Setting a bunch of toddles and babies loose in a music studio bring charmingly hilarious footage of sudden crying reactions at the noise a piano makes, but also all of a sudden, harmony and "Come on Eileen". Sure, a song about teenage raging horny is suitable here, why not. It is after all how babies are made.

ad agency: BETC London
Client: Cow & Gate
ECD: Neil Dawson
CW: Clive Pickering
Art Director: Paul Copeland
Producer: Nikki Cramphorn
Production Company: Little Minx/RSA Films
Director: Jim Field Smith
Producer: Debbie Garvey
Editor: Dave Webb
Director of Photography: Rob Kitzman
Editing Company: Final Cut
Composer/Arranger: Lester Barnes
Sound Design/Arrangement: Adam Smyth
TK: The Mill
Post Production Company: Unit TV

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.