Two minutes is spent on explaining this vending machine idea. Can't we make these clips shorter? The idea is rather simple, tighten the caps on Coke bottles, fill a vending machine with these prepped bottles. Put the vending machine in the most romantic park of Shanghai. Wait for young ladies to fail opening a bottle who will then need to ask the nearest man for help, hope that romantic sparks fly.

In a city where it's hard to meet people, it's a cute setup to allow for making new friends and that is very "Coke". It might not have even made anyone go on a date, but at least there was some conversation and smiles shared. And if friendships were forged, it all began over a shared Coca-cola moment. This is so on brand my head hurts.

Aw, shucks, here's two happy lads playing the day away. There's footie, there's talks about girls. There's reenactments of Star Wars scenes including a death trottle complete with "Luke, I am your father" which is a nice subtle nod to the coming twist. The one boy is a little protective over the other one, and as the day winds down, he helps his mate who fell asleep in the couch, taking his shoes off and carrying him upstairs to tuck him into bed.

"It's good to be a dad. It's better to be a friend."

The ad premieres on ITV1's Britain's Got Talent over the bank holiday weekend.

Yes that is Mr. Old Spice himself. Isaiah Mustafa. And unlike he usual sight gag heavy stuff, in this case, he's speaking all President like (?) to a hapless Israeli who made the mistake of saying he didn't like the taste of Maccabee.

By the end of course, he is convinced, and America, er, Isaiah has saved the planet.

Funny writing, to boot.

As a smartly dressed man walks through iconic South African landmarks like Ellis Park and Vilakazi Street, memories, achievements and ghosts of yesteryear, appear as a reminder to the nation of the times the country has made the world sit up and take notice in the past. Some of these places may not ring a bell to non South Africans, but we can still appreciate the look created by Kim who worked with BlackGinger and DOP Paul Gilpin to do this. To create images that had a photographic long exposure field, they shot multiple passes of the same thing at a very high frame rate. This allowed BlackGinger to fade up and reduce the opacity of each and every person, while the strider remains solid throughout the ad.

Watch out people! The Penguins invade the mall! They surround everyone, they hang out in the frozen food section, they annoy the guards, they lay bowling ball eggs, they even manage to slap a mall guard with a fish!

The Russian version of 'IRN-BRU Gets you through' appears at the end, their line: 'Everything's fine'.

Dancing penguins invade Russia's subway system to offer Irn-Bru and be weird. Because weird is the Irn-Bru thing, remember Grandad 1999, the red heads & culprits in 83, and that lovely Sing Song, lets not forget that playboy at the pool '05, and how granny travels. To teach Russians how to drink Irn-Bru like a true Scotsman*, penguins are the ambassadors. Irn-Bru gets you through, mate.

I'm not sure if this is brand new cutting edge whoah or an acid-jeans flashback to the 90s color-sceme. It's retro-brand-new-ish-with-a-chunk-of-Trontastic or something mixed in. A kaleidoscope of VFX and those bizarre temporary tattoo lipstics in metallic gold & argyle. In short, it's pretty hypnotic and leaves you feeling slightly hungover. I'm not ready for the weekend, I'm scared. Metallic lips will eat me.

BBDO Argentina put a new twist on the refreshing 7Up brief by creating the 'Melting Machine' and cooling down citizens in the heated summer with free 7up and a fun way to win a 6-pack. Through atwitter hashtag passers by could guess when the ice-machine would melt and set the last chilled can free, and the one who guessed the closest won a sixpack. It's a very cute idea.

Chav walks in to off license. Chav shoplifts JuiceBurst. Chav gets vaporized by JuiceBurst.
Because JuiceBurst is good, and honest. But it's not afraid to operate above the law. And it does it alone, see? No partners. JuiceBurst doesn't want any partners.

Except in the sequel, where JuiceBurst reluctantly gets paired up (on the insistence of his superiors) with a wise cracking diet cola, who teaches him to let his hair down every once and a while, and shows him the value of tolerance until the big boss kidnaps the diet cola and he is forced to save it and the world using brute strength and violence.

Agencia Africa and Bolha bring us The Buddy Cup. Two cups with chips in them that allow you to become insta-facebook friends with a fellow drinker.

Surprised they didn't make it work with Bang With Friends.

The tech reminds us of the 2010 Coca Cola real life like, where real world like buttons updated your facebook page from Israel.

This three minute case study proves that if Coke manipulates us by putting us under with the help of a hypnotist, we'll believe Coke Zero tastes like Coke. Power of suggestion indeed.

Maybe it's just me but If this were a thirty second spot, it would feel like a goofy pepsi spot. Instead, it's Coke, but still goofy. Weird.

On a side note, when this came through the inbox, I mistakenly thought it had something to do with Hipgnosis. Pity it didn't. Because that's a concept I could really get behind no matter what it was.

This time we find the Kool-Aid man hanging out in a park, squirting red liquid into a glass. A lady asks him why he doesn't just drink himself, because he's made of Kool-aid, but see that freaks people out. Yep. Who knew that when you grab red liquid from your head and drink it, it freaks people out? The Kool-aid man knows. It's part of The Jug Life to know this stuff, see.

Still, No OOOOOH YEAAAAAAHH and bursting through walls, which I kind of miss.

Grey New York open their anti-gun campaign with this scenario: an older man is going postal in an office, but he's using a very old muskot and forgot to affix his bayonet to it so after one shot he has to stop and reload .... The point being that US gun laws are antiquated because apparently the 1994 federal assault weapons ban was a hundred years ago, and man now I feel older than usual, thanks for that. Why didn't this guy Ed use the gun powder for a bomb instead? He's got the gun powder, clearly. Oh, that's right, because Ed is a crazy person. They aren't very logical.

The Kool-aid man is back and he puts his pants on one leg at a time just like everyone else. Except he puts them in his head.

“This is one of those fun projects we love to work on: Bring Kool-Aid Man back, better than ever,” said Saatchi & Saatchi NY Chief Creative Officer Con Williamson. “When we set out to do that, when we really dug in, we discovered that there’s a lot to love in the evolution of this iconic character. We wanted people to get to know him a bit more. Kool-Aid and Kool-Aid Man are undeniably fun and positively bold. We wanted that happiness to shine through in his personality and attitude.”

Titus Welliver greets us in an alley, where there's a desk, a bottle and a phones that rings....

He is introducing Gentleman Jack's "The Order of Gentlemen." What is that? What is the order?. All I know is that it does not have a seat at the table of Jägermeister club, because you've grown out of that state now, sir.

Drink responsibly, that's an order.

She sips Diet Coke while she writes songs.

Beyoncé is working on a new dance routine.. and suddenly sees her past selves in the mirrors. Then she starts dancing with herself (not in the dirty way, get your minds out of the gutter boys!) and voila, new routine. She leaves us with the thought "Celebrate your past, live for now". This sells Beyoncé so well, I'll take two please. Yes, the one with the robot hand and the leather hotpants gal. What, I'm supposed to buy a drink? Sheesh.

What would you do to get there if you won a ticket to the UEFA Champions League final? This smartly dressed drummer hops a boat, a waterfall, a car, dribbles past a couple of stern looking men in customs and meets an equally soccer crazy billionaire (I assume) on the flight to LOndon from Brazil. Like the entrance, it's all quite over the top, and somewhat entertaining. Mad about football, aren't we all.

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“We’re delighted to launch the ‘Road to The Final’ television commercial, celebrating the resourceful and quick-witted men of the world who will stop at nothing from experiencing the UEFA Champions League Final,” said Colin Westcott-Pitt, Vice President, Heineken. “We look forward to watching the Final with a cold Heineken and our consumers at the epic viewing party.”

Remember make it with a fireman last year? The one with the French speaking kitten? Oui, that one. Here's the follow up, with beach setting and puppies and suggestive innuendo making it even more Brawny ca 2003, Old Spice 2010 and OH HEY The Zesty Guy right now! More on that in another post.

Like great dreams with fantastic looking women swimming in pools and dancing in shadows with their layers of silk? Try having some milk before you go to bed mate. They say it helps.

“Love fantasies and flying are two of the most common dreams people have,” says Jeff Goodby of Goodby, Silverstein and Partners. “We wanted to bring these fantasies to life in a funny way to bring the message home: without the proper nighttime routine with milk, consumers may not be able to fully realize their dreams.”