Remember the old spice ads with Isaiah Mustafa, a campaign playing on suave and sexy so well that I wanted to marry it until they ruined it all with Fabio. This campaign, while clearly a tad inspired, isn't even good enough to be the rebound date. Zesty guy is eye candy. Because girls like salad. And pretty boys. Look, using pretty ladies as eye candy in ads is ungood, and using pretty men as simple eye candy isn't good either. Two wrongs don't make a right (but two Wrights can make an airplane).

Diamant brings its instrumental values to real life. In a jacuzzi.

How can you spark a conversation and more important maintain the interest of your target audience in a low interest category like frying fats? That is really a hard to answer question. Market leader Diamant challenged Fitzroy Amsterdam to find a solution.

It all starts with a platform. A platform that has substance and depth, one where relevant as well as fun content can be shared. Like most brands Diamant doesn’t have a natural platform, so it was time to create one. The inspiration came from Diamant’s real essence: the product characteristics of Diamant frying fats: a crispy exterior and a soft interior... of any snack.

Hovis wishes us all a Happy easter with some tasty tasty bunny ears. I mean bread. Ah, the seasonal ads, don't you just love being briefed about christmas campaigns in early September?

This spot was created to launch a new brand signature: "Vivement Aujourd'hui", where every day doesn't have to be so every day. All I know is EPIC WATER BALLOON FIGHT! WOo!

Don't let food hang around. Oh the heights we will go to for a pun! The airplane food looks so realistic too. No, I'm serious, my meatloaf always talks to me on flights. It says "Kill me" and does an impression of the Fly, using my fork as the shotgun. Yes it does.

"Don't let food hang around. After you eat, chew Orbit® for that Just Brushed Clean Feeling. Fabulous!"

Chocolate Bar is opening in Manasquan, New Jersey, which is the worst place hit by Hurricane Sandy. Noble, yes.

I guess there was no better way to announce it than using someone's kid from tap class to star in it for the promise (I imagine) of free chocolate. Yes it's poorly edited. Yes the music is annoying. Yes it still feels so local, in a "c'mon down to Bob's Ford in Zelienople," kind of way.

But...I mean, if they had added some random industrial white noise filmed it in black and white and maybe had a cameo by Kyle MacLachlan it would have passed for a David Lynch directed affair.

Pity they didn't. It's nice they want to do something for the area. But objectively speaking though, it still doesn't make the ad very good.

It's all fun and games. Sure. Until an innocent piece of chocolatey covered puffed grain cereal gets eaten by a
cold-hearted kid.

And now we present: The World's Most Obvious Idea. Wait. Did you mean the Cool Ranch Taco for Taco Bell? My bad. I thought you meant the spot.

New York City-based creative post team, Fluid, Butter, Mr. Bronx, and Platige Image, have rolled out a charming arts & crafts-style campaign for Pillsbury Toaster Strudel. Commissioned by Saatchi & Saatchi, the ads are the result of an all-inclusive effort executed by the entire Fluid family, making for a cohesive final product and a showcase for the companies’ full-service capabilities.

Bringing celebs back from the dead is nothing new, Audrey starred in a gap ad in 2006, while Fred Astaire danced in the ceiling with Dirt Devil in 1997. Bob Monkhouse came back to tell us about prostate cancer which was creepy yet poignant, while Orville Redenbacher came back to tell us about popcorn and that was just creepy.

Taco Bell’s Cool Ranch Doritos Loco Taco launch has "Hello" by Lionel Ritchie, except sung in Spanish, and a dude at a rainy bus stop trying to create his dream taco. This ad made me cry.

CP+B just dug up some old footage and discovered that the story didn't end after the "pardon me, do you have any Grey Poupon?" Nope. Obviously we can't let that man simply drive off with the precious yellow Grey Poupon.

Now, this is just a thirty second teaser, the film will be available on http://greypouponchase.com/ in 4 days - because the Oscars are boring and you will want to force-interrupt that by seeking out an actual commercial. Or so goes the logic?

In the 15-second spots "First Cup" BK manager & patriarch John excitedly touts Burger King’s new smooth and delicious coffee for a price that can’t be beat. And by excitedly we mean jittery. Slow down there coffee-fiends.

The Voiceover promises that he has two thumbs up, honestly! But then why not, he just got coffee for 25 cents.

Burger King’s new resident stereotype French chef discerningly construct his newest creation the Bacon Gouda Sandwich while a crowd of hipsterettes, cops, muppets, cheerleaders and a woman with a kangaroo waits for the masterpiece... which of course isn't one until "ze coffee".

In this made for youtube pre-roll ad, the spicy sauce is meant to be igniting the player below. The spark moves along with the video player timer, until the frame goes up in flames. Of course by then you will have clicked "skip ad" already.

Spicy.

"It's one noisy fish." And one cheesy commercial.

Back Yard Burgers introduces a fish sandwich. It's just in time for Lent. Which is odd. Because when I watched it, all I could say was "oy vey."

I love how surprised the guy is to find out the fish bites from Mcdonald's actually aren't that bad.

"Wow, these are good."

You could have stopped right there. That alone is enough of an intriguing revelation.

To bring in the singing fish apps...I mean I saw them and then had Big Mouth Billy late 1990's flashback. Not cool, McDonald's. Not. Cool.