This one was cute. They didn't make the baby the butt of the joke, or do anything stupid. The father comes across as honest, and it also says a lot about our adult diets. Well casted, too. Nice one, BBDO Moscow..

BBDO Moscow
Creative director – Adrian Ely
Senior art-director – Raluca Stroe
Art-director – Nikita Voblikov
Senior copywriter – Marina Dedyukina
Producer – Artem Semenov

Ball Park Production
Director – Scott Corbett
DOP – Mikho Kvirikadze
Producer – Irina Nepomenko

Client: Progress
Marketing Director – Dmitry Sitnikov
Category Manager – Valeria Smagina
Junior Brand Manager – Tatiana Elshaeva
Marketing Specialist – Alexey Mitrofanov
Marketing Assistant – Julia Shamshetdinova


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.