GEICO - Family Unskippable - (2015) :30 (USA)

To avoid having their message lost in the pre-roll "skip ad" dance we all do, Geico not only put their ads punchline in the first five seconds... They also made the ad "unskippable". As soon as mom has delivered her line, the whole family freezes... and the giant dog takes advantage of the situation.

How the little kids didn't squeal with laughter I'll never know. Someone give these kids ad awards for "best stoneface".

Client: Geico
Vice President, Marketing: Ted Ward
Mgr., Broadcast Production and Agency Relations: Amy Hooks
Marketing Buyer: Katherine Kalec
Marketing Buyer: Brighid Griffin
Marketing Coordinator: Thomas Perlozzo

Agency: The Martin Agency, Richmond, Va.
Chief Creative Officer: Joe Alexander
SVP/Group Creative Director: Steve Bassett
SVP/Group Creative Director: Wade Alger
VP/Associate Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
VP/Executive Producer: Brett Alexander
Broadcast Producer: Liza Miller
Junior Broadcast Producer: Coleman Sweeney
Business Affairs Supervisor: Suzanne Wieringo
Sr. Integrated Production Business Manager: Amy Trenz
Financial Manager: Monica Cox
SVP/ Group Account Director: Brad Higdon
Account Supervisor: Josh Lybarger
Account Executive: Allison Hensley
Senior Project Manager: Karen McEwan

Production Company: Park Pictures
Director: Terri Timely
Executive Producer: Justin Pollock

Executive Producer: Jackie Kelman Bisbee
Line Producer: David Lambert

Editorial Company: Whitehouse Post
Editor: Caleb Hepler
Executive Producer: Kristin Branstetter
Producer: Jojo Sheer

Telecine: Co3
Colorist: Tim Mascik

Post Facility: Running with Scissors
Flame Artist: Chris Hagen
Executive Producer: Scott Friske
Senior Producer: Cheryl Lage

Music: APM

Audio Post Company: Rainmaker Studios
Engineer/Mixer: Jeff McManus