To curb that binge drinking culture, DraftFCB decided to show another angle, you can still act like a drunken hooligan karaokeing and carrying on, despite not having more beers in you. No problem mate, just say Yeah, Nah, then chase down a bus full of pretty girls while tearing your shirt off. Imagine all the people, being sober but still acting drunk. It's easy if you try.

Warning, awkward bro-hug at the end.

client: Health Promotion Agency
ad agency: DraftFCB
Production: Exit Films

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.