During the salon internationale del mobile (design furniture fair) in Milan Ikea decided to play a little trick on all the design concious visitors and made a 20 square meter lavish bathroom.... hidden "inside" a chemical toilet. Rigged with hidden cameras (yes, in a bathroom... How James Brown). Then all they had to do was sit back and wait for the first desperate design-lover to dare enter. And when they they did they called in all their friends.