In this ad from 1969, Kentucky Fried Chicken's Colonel Sanders wants a word "with these folks" and he means you the viewer through the TV. He even introduces himself with his full name.

Client: Kentucky Fried Chicken KFC
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.