KFC - Love is Forever - (2011) :90

Life in reverse, apparently love is forever if you start out by telling your soul-mate "I'm hungry". For KFC, no less.

Agency: Ogilvy JHB
Client: KFC
Digital Strategy Director: Erik van Wyk
Production Company: Bouffant
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin
Agency Producer: Liske Van Tubbergh
Agency Art Director: Alexa Craner
Copywriter: Irene Styger
Producer: Shannon Gloyne
Producer: Melina McDonald
Director of Photography: Tim Pike
Production Art Director: Julie Bonnet
Post Production Company: Upstairs Post
Post Production Editor: Kobus Loots
Visual Effects Company: Sinister Post
Music Company: Sony
Post Production Online: Sinister Post
Post Production Online: Pudding/Blade
Post Production Offline: Upstairs

Your rating: None Average: 3.4 (25 votes)
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Submitted by AnonymousCoward on 6. July 2011 - 22:15.
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Interesting strategy. Borrowing - and then adopting the opposite approach to - the John Lewis ad that gripped the UK:

This goes BACKWARDS in time. Clever.
This has a minimal link with the product. Although I suppose it would be funny if the couple got thinner over the 30".
And this fails to have the nation 'weeping into its teacups'. Filling up their buckets, perhaps.

http://www.thesun.co.uk/sol/homepage/features/2955505/The-John-Lewis-com...

Submitted by AnonymousCoward on 8. July 2011 - 17:57.
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It also borrows the soundtrack from the John Lewis Christmas ad - the one that brought on accusation of dog abuse.

It's a twofer.

Submitted by dabitch on 6. July 2011 - 22:21.
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Just so everyone knows which ad you're talking about, it's the one with the worlds worst choice of soundtrack (those lyrics....).

Submitted by AnonymousCoward on 6. July 2011 - 22:26.
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The ad was embedded within the link - but boy, you're fast.

@mrmaxhacks

Submitted by dabitch on 7. July 2011 - 11:41.
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yeps. Figured you didn't know that we had it here in the archive (or that we can add films & images to comments)

Submitted by dabitch on 8. July 2011 - 19:28.
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Hmmmm. A case of Demo Love perhaps?

Submitted by AnonymousCoward on 12. July 2011 - 14:38.
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Can I please get the name of the song and the artist because its such a beautiful track.

Submitted by AnonymousCoward on 12. July 2011 - 15:44.
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Ellie Goulding- "Your Song"

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