As a smartly dressed man walks through iconic South African landmarks like Ellis Park and Vilakazi Street, memories, achievements and ghosts of yesteryear, appear as a reminder to the nation of the times the country has made the world sit up and take notice in the past. Some of these places may not ring a bell to non South Africans, but we can still appreciate the look created by Kim who worked with BlackGinger and DOP Paul Gilpin to do this. To create images that had a photographic long exposure field, they shot multiple passes of the same thing at a very high frame rate. This allowed BlackGinger to fade up and reduce the opacity of each and every person, while the strider remains solid throughout the ad.
Jungle energy bars don't want you to just buy their energy bars, because then they'd be selling you something and not being "social." So along with this fine commercial with an great idea attached (extra energy means you can do extra things) comes the obligatory hoop jumping crowd-sourced social initiative.
In this case it's called One Hour Project. If you join up, add the app to Facebook, show the world what you're doing to make a difference, you might win the grand prize of R15,000. Which is about $1,700 U.S.
Maybe they can partner with 5 Hour Energy and create a six hour project. What would you do whilst cracked out for six hours?
Girl has milkshake. Boy is filling up the car. Girl looks at boy. Boy decides to bet it all on goofy dance moves set to George Harrison’s "Got My Mind Set On You". When I say goofy, I mean goofy.
So there's some school kids in Blikkiesdorp, which is a township outside of Cape Town, SA. And they raised 10,000 euro in one day-- today, in fact. In order to do that, they filmed personal tributes as thanks and put them on youtube. Like the one above, in which they recreate a scene from Pulp Fiction.
Blikkiesdorp is a high crime, high unemployment area of Cape Town vicinity. These kids however, represent a positive future. So it's awesome they are doing what they can to overcome the odds against them, and it's awesome people are donating ot make it happen. In just over twelve hours and over 150 videos, the kids got it done.
According to the site:
The world's first photo booth activated by mountain bikes thanks to Bridgestone South Africa.
As opposed to the world's first photo booths activated by a car, thanks to Peugeot.
600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot. 233 photos were uploaded to Facebook.
They also have a hashtag #Passion4Performance. Although I'm not sure why because this is a Facebook activation and not Twitter.
The circumstances surrounding the shoot were a bit tricky. Rob wanted to shoot Telkom’s National Control Room, because power grids are awesome, doncha know. But the place has severely restricted access. So Rob recreated it thanks to the magic of art direction and CGI.
The message is pretty much what you'd expect from a power company:
I had no idea that VW made pickup trucks. Sneaky sneaky pickup trucks that silently and nimbly roll into museums, only to park in front of a giant human evolution billboard. Yes it could be a nod to that famous DDB ad, but then again it could just be a nod to a thousand evolution puns already done with the VW brand. Either way Keith Rose of Velocity Films found the perfect soundtrack to take this from a little sneaky to quirky & cheeky.
Bouffant's Jeana Theron directs the video for SA pop-sensation Toya Delazy's latest single "Heart". There's an ocean and a heart fishing for love, and dancing braids.
Clearly a labour of love for Jeana, her background in Fine Arts shines through in this cute video which was conceptualised and planned to painstaking detail by the director herself.
Drag-Queen Lady Gaga is on an African concrete jungle Safari, seeing the wild life such as shop keepers, black panthers, hyenas and car jackers when she passes the South African band that rocketh the hardest. Die Antwood bringeth with the war-paint and illustrated dance-gears we've seen previously in "Evil Boy" and "I fink u freeky" (Their signature style was lacking from Babys on fire) Then we pause for a moment to watch the drag-queen Gaga give birth to a prawn star. Yes.
A township love story plays out in this ad directed by Egg Films' Terence Neale. A wire-frame car artist has his sight set on the pretty girl but nothing he creates seems to get her attention. Until he takes a deep breath and makes his master move.
Directed by Greg Gray of Velocity Films, for Amstel Lager, we find a story about a legend who took his time. Remember now, if at first you don't succeed, then try try again. Also, all good things come to those who wait. Wait, I think I just talked myself into a Guinness ad.
Nevermind all that then. This boxer wants to give up, but his community won't let him.
The old adage "Time well spent " rings true in the brand-new spot for Amstel Lager and OwenKessel, directed by Velocity's Greg Gray. Gray and his team went into painstaking detail to craft an epic ad that flows between the past and present, providing a nostalgic slice of life in 1980s South Africa. The final product is an uplifting tale of strength and perseverance, beautifully told.
Timothy has some nice gadgets. And a nice bank.
Tom went to the shops for some butter and somehow returned with a giant hamster. You know, as you would.
These cute quirky films lead to FNB, which reaffirms the special harmony of idiosyncrasies that make up people the world over - and regardless of where you fit in, FNB bank always caters to the individual.
Playboy & Y&R South Africa show us everything by not showing us anything at all. Playboy and the trends they've seen have influenced mens hairstyles through the ages. Of course it has.
Die Antword rule my world and have done everything right in this video for Baby's on Fire off their album TEN$ION. From the smiley-face shorts & bra to scary stunts where the boys with the motorcycle and BMWs dance around Jolanda within inches of her tiny frame, the look and feel and attitude is all kinds of right. Plus it depicts that double-standard so well, big brother can get jiggy all he wants but nobody better treat his baby sister to as much as a kiss. When Jolanda finally bricks Ninja in the teeth, the baby sister in me had an evil smile on her face. Ninja directed this together with Terence Neale. The Red Bull bit is a tad tedious, but I'll forgive 'em just for that motorcycle kiss moment, wowza.
As Let It Rain Films' producer Sam Kelly says:
“Making this PSA was a very humbling experience for us. We often use the metaphor ‘to walk in someone else’s shoes.’ Well this very brave lady, Christabella Zenzile, cannot walk – she is in a wheelchair – but spending a few days with her made us count our blessings tenfold and get the smallest taste of what living with a disability is all about. There is just so much we don’t know about and so much we all need to bring into our awareness to make South Africa more accessible to all.”
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