Everyone wants this car, the police, the russian mobster on his yacht, Neptune, Aliens, MAYANS!

Agency: David&Goliath
Product Name: Kia Optima
Client: Kia Motors America
Launch Date: February 6, 2011
Campaign Elements: TV, Digital, Print, OOH, POS, Contest Initiative
Name of Executions: Optima “One Epic Ride”
Tagline: Not your average midsize sedan.
Where Airing: National: Beginning during the Super Bowl, February 6, 2011, the spot will appear on national TV as well as have a presence in print, outdoor, online through social media sites such as YouTube and Facebook. In addition, Kia is launching a contest initiative: “One Epic Contest”.
Media Agency: Innocean/Planning; Initiative/Buying
Target Audience: Middle “Xers”. Both male and female, 33-49, HHI $70K+, May or May Not be Parents, Segment Intenders and Recent Entrants.


Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    who own the yacht on Kia's commerical one epic run

    Feb 08, 2011
  • Dabitch's picture

    Dunno but the guy on the yacht seems to like wearing apricot colored lipstick. Ugh!

    Feb 08, 2011

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.