I think this was a success, I remember that they showed it to us in adschool and we were all gobsmacked. Still freaks me right the hell out. I'm sure it inspired the teletubbies.

Kinder Surprise

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.