The sad sigh and yawn at the end makes this ad. Remember your wind-up toy, dear parent? Yes, yes you do.

Agency: Tribal Worldwide, Toronto. LP Tremblay, Creative Director; Denise Rossetto, Creative Director; Andrew Bernardi, Art Director; Sanya Grujicic, Copywriter; Tiffany Chung, Copywriter; Andrew Schulze, Agency Producer. Production: Code Film. Tom Feiler, Director; Andrew McCartney, Managing Director; Alan Lukatela, Director of Photography; Magda Czyz Line Producer. Edit: School Editing. Kyle McNair, Editor. Post: Fort York. Paul Binney, Online Editor. Notch. Jason Zukowski, Colorist. Audio: Pirate. Stephanie Pigott, Audio House Director; Jared Kuemper, Audio House Engineer.

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.