Kefir is a wonderful fermented milk beverage. This spot extolls the virtue of it, and introduces Libertés new version with loads of bacteria. The good kind.
Advertiser: Liberté
Agency: Cossette
Illustrations: Collagène
Music and mix: La Majeure
Media planning: Cossette Media
Packaging: Stand MTL
In-store tasting: LAUNCH!
Public relations: Citizen Optimum
Photography: Getty Images
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