McD hired Stefan Szwed-Stronzynski to change the chalk billboard twice daily. The idea is that cafés and restaurants change their chalk billboard as their menu changes, and since McD's serves fresh food too, so can they. Fresh croissants, yes we haz that. Warsaw office of DDB and art studio Good Looking and Krewcy Krawcy Productions set this up.

Ad agency: DDB Warsaw
Creatives: Magdalena Drozdowska, Mateusz Ksiazek

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.