From Atletico International in Barcelona, Spain: "Alfred Hitchcock said: "The length of a film should be directly related to the endurance of the human bladder." This quote was our inspiration for our last campaign for MECAL, Barcelona Short Film Festival. From now on, the first bladder friendly festival."

Advertised brand: Mecal Advert title: Bladder Advertising Agency: Atletico International, Barcelona, Spain Agency website: http://www.atleticointernational.com Art Director: Héctor Vilar, Cristina Mascort Copywriter: Alberto García Orte, Marc Sánchez, Marta Caseny. Production Company: Garage Films Director: Bungalow Print: Vice Magazine Spain
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