See the spots here.

See all the spots here.

Fluid Editor John “JP” Piccolo recently teamed up with Station Films Director Sam Cadman via agency Erwin Penland to tackle the business of customer service for a commercial campaign to promote Advance America.

The campaign captures the unscripted reactions of customers approaching a deliberately disrespectful hot dog vendor. JP crafts Cadman’s expansive footage into several :30s presenting a closer look at the confusion of each customer.

More luck for your buck with a Fortune 55 scratcher. Hm. I might have to try this guy out...55 chances? Sign me up.

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nylotto.mp3

Remember: Get the order right.

Agency: DDB New York
Client: New York Lottery.

New York Lottery wants you know know it pays to get the order right.

In showering as in lotto playing: it pays to get the order right.

St. George Bank really loves its customers. Newly appointed Saatchi and Saatchi set out to demonstrate this with a rebrand.

Nothing says rebrand like a little kid playing pretend. Because there's a little dragon in all of us.

Exchange of ideas have been at the heart and soul of Wells Fargo for 160 ideas. What this really has to do with Lucille Ball and Desi Arnaz or Jane Goodall's work with chimpanzees is beyond me. Unless Wells fargo floated them loans.

The thirty second version of Wells Fargo's new campaign in which it aligns itself with historical events because talking.
Or something.

Wells fargo borrows interest (geddit?) for this spot about talking. Because apparently when I go into Wells Fargo and they hand me a bottle of water and make me swipe my pin card followed by a receipt for my deposit, or when they sign someone to a loan with okay interest, it's just like when the Wright Brothers flew or when we landed on Mars, or when Rosa Parks refused to move to the back of the bus. o_0

Security Service Federal Credit Union is there for you. Because they believe in great service.

As far as I can tell, great service feels like you're being licked by puppies after you've taken laughing gas.

Great service makes you feel like you've it the jackpot in the online dating world.

What does good service feel like? Like riding dolphins. Duh. What a weird little commercial. I approve.

Allied Irish Bank wants you to know you can bank on the move with their new mobile app.
The director does, too. But they didn't have a huge budget. So instead, the spot was entirely filmed on an iPhone 5.

Which also makes it a nice ad for the iPhone 5.

And considering how dreadfully boring Apple's work has been as of late, I'd say it's the best Apple commercial done in a while, too.

Nice job, gents.

"Before they sat down, one more time, just for themselves..." This BOA commercial tells the story of a family, and all the ups and downs they have gone through, backwards in time through family portraits. It's a very interesting way of peeking into a large families life, and perfectly art directed fashion era references will push recognition buttons in nearly everyone. The small moments of acting a much larger story are great too, like the mothers glare after Brad's "brief brush with the law".

"We know we're not the center of your life" says Bank Of America, who probably lent this family the money to buy the house with the fireplace we see in every photo....."But we'll do ur best to help you connect to what is."

These posters are meant to act as teasers. Eventually these inspirational they will be replaced with headline executions encouraging people to “Believe in Something Bigger” with Powerball. So hang on a second, a women’s suffrage march, you know the ladies who Were imprisoned and foce-fed when they fought for their rights, the fall of the Berlin Wall - chipped away by thousands of people fleeing the east, and the first man to walk on the moon after years of brutal training.... Then there's Bethany Hamilton, the teenage girl who lost her arm in a shark attack but kept surfing, and Robbie Knievel’s infamous jump over the Grand Canyon. These things have what in common? "Believe"

Giant billboards with the single word “Believe” have appeared all over California leading up to the launch, and here it is, the powerball snowfall. Believe in something bigger. A god? The fall of the Berlin Wall? The power of women demonstrating for the right to vote? Or you know, just a lot of white balls falling from the sky like slow-mo snow when a choir sings their version of "California Dreaming". See, I don't have a problem with this spot*, it's full of beautyshots, isn't all Sony Bravia, and ends with the one lucky guy catching the red ball in the end. In short, it's pretty and builds a lottery up to being awesome, but a step away from the usual humor strategy.

I do not know why the men in thick coats are eating burgers in the middle of nowhere surrounded by buffalo, but I do know that it could have gotten funnier had the state farm agent accidentally teleported a buffalo into the office. I bet someone nixed that because it would sort of insinuate that state farm agents would make matters worse....