DDB New York have created five custom bus shelters for NY Lottery Holiday Magic scratch-off. Headline like “Miracle in the Bodega on 34th Street” and “Light up Someone’s Holiday” will be written out using 1,800 bulbs each. These buse shelters will be located on 34th St. between 2nd & 3rd Ave, 3rd Ave between 44th and 45th, 23rd St. between Park and Madison, Broadway between 70th and 69th and 86th St. between 1st and York. These celebratory expressions will also be viewable on print ads in outlets including AM New York, Metro, Daily News, The New York Post and Newsday and on digital banners on sites such as CBS.com, NYPost.com, Hulu and Pandora.
The TV, print and digital ads launched this week, with the bus shelter installations making their (illuminating) debut on November 26.
Dear Intarwebs: Welcome to Sweden. In Sweden the insurance company Folksam is selling pet insurance with skydiving cats.
Skydiving cats. To the tune "I believe I can fly".
You can just picture how much the creatives were laughing as they presented this. "Please give us some greenscreen and cgi, please? Det kommer att bli så jävla king."
Eva, one of our 4 million owners, has her cat insured in Folksam.
Eva, this one's for you.
Outro: What makes your heart beat faster? Visit folksam.se and tell us what the next commercial should be about.
Tagline: Folksam - insurance for everything you care about.
Wait, what's this how did this car get cut in half? That my dear, is what they want to to ask yourself, and if you snap a pic of the QR code you will be lead to this clip showing the unexpected Star Wars fight that happened in front of this car. Luckily they had signed up with DBS Bank Ltd car insurance and gotten a free dashboard camera.
Just one question. Where's the other half of the car?
You get a free in-car camera when you sign up for DriveShield, a comprehensive motor insurance, for added peace of mind. What's that good for? Well, for one it can capture why your car was suddenly sliced in half.
If you had multiple ideas, you might feel a bit skittles at some point. The multiple emotions face is pretty hilarious. That looks like it hurt. Perlorian brothers directed for DDB New York.
A new campaign for Regions Bank, directed by STORY’s David Orr, takes a metaphorical approach in articulating the bank’s role in driving the wheels of progress. Conceived by Birmingham, Alabama agency Luckie & Company, two spots employ truck tires, industrial gears, hay bales and an assortment of other rolling and spinning objects to make the point that Regions partners with businesses, large and small, to keep them “moving forward.”
Loyal Fly Buys users know that pretty amazing things can happen when they take advantage of the sprawling rewards program. In a new spot done in collaboration with Psyop LA, MPC suggests that Fly Buys may be even more remarkable than most of its loyal users realize.
Two coupled are looking at a property and both seem to be interesting in buying it. One of the couples however seems to have much better cards or some sort of digital wizardry helping them out.
Ready, set, trade - that's how easy it is to plunge into the financial markets with new tools from Charles Schwab. High-end creative collective QuietMan recently teamed up with Euro RSCG on a multi-spot campaign showing traders attacking the markets with Schwab's battery of analytical and informational resources. QuietMan CD Anthony Ferrara and EP Carey Gattyan led a team that delivered title and graphics work on the effort.
Man is touched by the magic richness of lottery-wins transforms into a wealthy adventurer. Not to be out-done, his dog does the same.
trivia: Every nine minutes someone loses their phone ... and every 19 seconds someone drops the phone down the loo. EEEW!
"Have you heard from the others?" "They're waiting for us at the table." Pierce Brosnan lends Bond-style to Italy’s largest online casino, Lottomatica. His date however, turns out to be less than thrilled with their destination for the evening. It could have been pretty cute if she whined "you never take me anywhere." Shot in the The Sheats/Goldstein Residence because there's nothing quite as Bond as that house.
Timothy has some nice gadgets. And a nice bank.
Tom went to the shops for some butter and somehow returned with a giant hamster. You know, as you would.
These cute quirky films lead to FNB, which reaffirms the special harmony of idiosyncrasies that make up people the world over - and regardless of where you fit in, FNB bank always caters to the individual.
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