.money, finance, credit & lotto (ads)

NY Lottery Bring Holiday Scratch-off Cheer to New Yorkers, bus shelters lit up with bulbs

DDB New York have created five custom bus shelters for NY Lottery Holiday Magic scratch-off. Headline like “Miracle in the Bodega on 34th Street” and “Light up Someone’s Holiday” will be written out using 1,800 bulbs each. These buse shelters will be located on 34th St. between 2nd & 3rd Ave, 3rd Ave between 44th and 45th, 23rd St. between Park and Madison, Broadway between 70th and 69th and 86th St. between 1st and York. These celebratory expressions will also be viewable on print ads in outlets including AM New York, Metro, Daily News, The New York Post and Newsday and on digital banners on sites such as CBS.com, NYPost.com, Hulu and Pandora.

The TV, print and digital ads launched this week, with the bus shelter installations making their (illuminating) debut on November 26.

CA Lottery "Go Directly To Fabulous" - (2012) :30 (USA)

dabitch's picture
Posted by dabitch on 7. November 2012 - 22:45

Man scratches ticket and everything is suddenly... Voila.

The variations of "Voila" here are almost as expressive as "Dude" or "Mate" can be in the right context.

Folksam - Skydiving cats - (2012) :30 (Sweden)

dabitch's picture
Posted by dabitch on 6. November 2012 - 22:24

Dear Intarwebs: Welcome to Sweden. In Sweden the insurance company Folksam is selling pet insurance with skydiving cats.

Yep.

Skydiving cats. To the tune "I believe I can fly".

You can just picture how much the creatives were laughing as they presented this. "Please give us some greenscreen and cgi, please? Det kommer att bli så jävla king."

Eva, one of our 4 million owners, has her cat insured in Folksam.
Eva, this one's for you.

Outro: What makes your heart beat faster? Visit folksam.se and tell us what the next commercial should be about.

Tagline: Folksam - insurance for everything you care about.

DBS Bank Ltd / DriveShield - Expect the unexpected / Halved car - (2012)

Wait, what's this how did this car get cut in half? That my dear, is what they want to to ask yourself, and if you snap a pic of the QR code you will be lead to this clip showing the unexpected Star Wars fight that happened in front of this car. Luckily they had signed up with DBS Bank Ltd car insurance and gotten a free dashboard camera.

Just one question. Where's the other half of the car?

DBS Bank Ltd / DriveShield - Expect the unexpected / Star wars fight - (2012)

dabitch's picture
Posted by dabitch on 26. October 2012 - 22:35

You get a free in-car camera when you sign up for DriveShield, a comprehensive motor insurance, for added peace of mind. What's that good for? Well, for one it can capture why your car was suddenly sliced in half.

New York Lottery - If / Multiple arms - (2012) :30 (USA)

dabitch's picture
Posted by dabitch on 9. October 2012 - 22:04

If you had multiple ideas, you might feel a bit skittles at some point. The multiple emotions face is pretty hilarious. That looks like it hurt. Perlorian brothers directed for DDB New York.

Regions Bank - "Wheels of Progress" - (2012) :30 (USA)

A new campaign for Regions Bank, directed by STORY’s David Orr, takes a metaphorical approach in articulating the bank’s role in driving the wheels of progress. Conceived by Birmingham, Alabama agency Luckie & Company, two spots employ truck tires, industrial gears, hay bales and an assortment of other rolling and spinning objects to make the point that Regions partners with businesses, large and small, to keep them “moving forward.”

Fly Buys - Something A Little Bit Good - (2012) :60 (NZ)

trust's picture
Posted by trust on 26. September 2012 - 23:55

Loyal Fly Buys users know that pretty amazing things can happen when they take advantage of the sprawling rewards program. In a new spot done in collaboration with Psyop LA, MPC suggests that Fly Buys may be even more remarkable than most of its loyal users realize.

State Farm - Road Trip - (2012) :30 (USA)

dabitch's picture
Posted by dabitch on 21. September 2012 - 6:00

Hi grandma!

Ad agency Translation put a new twist on the old state farm singing.

State Farm - Shopping - (2012) :30 (USA)

dabitch's picture
Posted by dabitch on 21. September 2012 - 5:59

State Farm is not just there when you need them, but can help solve any issue. Like how on earth are you going to afford yet another purse?

BOURSORAMA BANK - Moving in / Open House - (2012) :30 (France)

dabitch's picture
Posted by dabitch on 8. September 2012 - 5:13

Two coupled are looking at a property and both seem to be interesting in buying it. One of the couples however seems to have much better cards or some sort of digital wizardry helping them out.

Charles Schwab - Raising Your Game - (2012) :30 (US)

trust's picture
Posted by trust on 17. August 2012 - 23:02

Ready, set, trade - that's how easy it is to plunge into the financial markets with new tools from Charles Schwab. High-end creative collective QuietMan recently teamed up with Euro RSCG on a multi-spot campaign showing traders attacking the markets with Schwab's battery of analytical and informational resources. QuietMan CD Anthony Ferrara and EP Carey Gattyan led a team that delivered title and graphics work on the effort.

New York Lottery - Beach Party - (2012) :30 (US)

trust's picture
Posted by trust on 13. August 2012 - 23:33

Proving that you don't have to spend money to have fun with money, DDB Worldwide recently tapped Fluid Editorial to deliver a range of post-production services on a raucous new spot for the New York Lottery.

California Lottery Strike It Rich! Scratchers - Cornelius - (2012) :30 (USA)

dabitch's picture
Posted by dabitch on 6. August 2012 - 21:00

Man is touched by the magic richness of lottery-wins transforms into a wealthy adventurer. Not to be out-done, his dog does the same.

ProtectYourBubble.com - Lost & Found at The Olympics - (2012) :45 (USA)

dabitch's picture
Posted by dabitch on 31. July 2012 - 5:14

trivia: Every nine minutes someone loses their phone ... and every 19 seconds someone drops the phone down the loo. EEEW!

Lottomatica - Pierce Brosnan / Bond - Casino date - (2012) :30 (Italy)

"Have you heard from the others?" "They're waiting for us at the table." Pierce Brosnan lends Bond-style to Italy’s largest online casino, Lottomatica. His date however, turns out to be less than thrilled with their destination for the evening. It could have been pretty cute if she whined "you never take me anywhere." Shot in the The Sheats/Goldstein Residence because there's nothing quite as Bond as that house.

FNB Bridge - Albert / Bus Drivers Birthday - (2012) :45 (South Africa)

dabitch's picture
Posted by dabitch on 19. July 2012 - 4:53

This is way cute. I wonder if anyone has ever done this for their bus driver? If not, someone should.

See also Tom with his giant guinea pig and Tim with his cappuccino maker, and Sarah the determined young lady

FNB Bridge - Sarah / Home Entertainment system - (2012) :45 (South Africa)

dabitch's picture
Posted by dabitch on 19. July 2012 - 4:51

Sarah reminds me of someone. A very determined young lady.

Albert the bus driver's birthday, Tom with his giant guinea pig and Tim with his cappuccino maker.

FNB Bridge - Tim / Cappuccino machine - (2012) :45 (South Africa)

dabitch's picture
Posted by dabitch on 19. July 2012 - 4:48

FNB Bridge - Tom / Guinea pig - (2012) :45 (South Africa)

dabitch's picture
Posted by dabitch on 19. July 2012 - 4:44

Tom went to the shops for some butter and somehow returned with a giant hamster. You know, as you would.

These cute quirky films lead to FNB, which reaffirms the special harmony of idiosyncrasies that make up people the world over - and regardless of where you fit in, FNB bank always caters to the individual.

Albert the bus driver's birthday, gadget man Tim and his cappuccino maker, and the determined young lady Sarah and her home entertainment system.

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