NHL Lockout: Just Drop It
NHL fans are mad as hell about the lockout and they're not going to take it any more. After three lockouts in eighteen years they realized, it's not about them at all. It's about the Benjamins. More and more Benjamins that they usually end up being forced to pay more of in rising ticket prices-- whenever the game gets going again. This latest lockout is the straw that broke the camel's back.
One L.A.-based Canadian isn't going to sit idly by and let that happen. Oil Factory's Director Steve Chase created "Just Drop It," spurned by his pick up hockey teams collective rage. The film basically urges Hockey fans to boycott the NHL when it ever gets around to starting up again. For one game taken away from the fan, the fan takes one from the NHL, etc.
According to an ESPN article entitled "NHL fans are tired of not being heard, Chase is hitting a nerve here.
The NHL and the NHL Players' Association met with a federal mediator on Wednesday but still remain in a stalemate in negotiations for a new collective bargaining agreement. In all, the 526 lost games account for nearly 43 percent of the regular season that had been scheduled to begin Oct. 11. It's the third work stoppage in 18 years.
I love the idea of this, although the video would have been long enough at sixty seconds. Admittedly I'm not a hockey fan. Maybe a fan will be more inclined to be inspired by it.
I'm a bit skeptical the people will rally behind this, because a true fan is eternal. They weather the storms more than non sporting fans would. But you never know. On one level it's a low impact commitment, asking people to do nothing. Then again if you're a fan it'll be the hardest boycott ever. As someone who believes too many people are overpaid in sport, be it athlete or team owner, I'm rallying behind it.
Director: Steve Chase
Creative: Mike Devlin (Creative Director/EVP of DraftFCB NY)
Production Company: Oil Factory
Please donate to keep adland alive. The Super Bowl Collection is the worlds one and only. It costs a minor fortune to keep up. If you love our efforts, please donate to keep the archive alive. You may also sponsor us with a large banner, advertise yourself as you help save our common advertising history.
Want to join adland?
Create an adgrunt account for 6 USD.
2 days 8 hours ago
- What is the name of the music
2 days 21 hours ago
- צור קשר עם קוקה קולה ישראל
4 days 3 hours ago
- אני רוצה ששמי יהיה על בקבוק
4 days 9 hours ago
- Name Asaad
4 days 9 hours ago
- What, no pitchforks and
5 days 6 min ago
- Worth it for your dream
5 days 7 min ago
- I could care less about the
5 days 1 hour ago
- Okay, it may be hokey in some
5 days 14 hours ago
- What is the name of the song
1 week 1 day ago