Live action meets VFX in this spot for REMAX. It's a great idea to position a REMAX agent as being the one to interrupt your reverie and show you the truth, and I love the potential pitfalls that await. But really, the rhyming VO makes it seem too dream-like which makes it contradictory.

Client: RE/MAX LLC
Agency: Leo Burnett/Lapiz USA
Ad or Campaign: “Dream With Your Eyes Open”
Executive Creative Director: Laurence Klinger
Creative Director: Manuel Torres
ACD/Art Director: Flavio Pina
ACD/Copywriter: Lizette Morazzani
Executive Producer: Ken Gilberg
Producer: Mariana Perin
Senior Music Producer: Chris Clark
EVP, Director of Planning: Wells Davis
VP, Strategy Director: Howard Laubscher
Strategy Director: Felipe Cabrera
EVP, Account Director: Richard Roche
VP Account Director: Ernesto Adduci
Account Supervisor: Sara Abadi
Account Executive: Spencer Colvin
Production Company: MPC Creative
Director: Paul O’Shea, Dan Marsh
Executive Producer: Asher Edwards
Line Producer: Zak Thornborough
VFX Producer: Diana De Vries
VFX Supervisors: Ross Denner, Gizmo Rivera
Grade: MPC LA
Colorists: Mark Gethin, Derek Hansen
Editorial: Cut+Run/LA
Editor: Isaac Chen
Music Company: Sizzer Amsterdam
Audio Mix: Audio Producers Group (APG)/Chicago
Sound Engineer: Peter Erazmus
Sound Design: STIR/Amber Tisue
Producers: David Kaplan, Mindy Verson


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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.