Madison Wisconsin agency KW2 created this spot for The Road Home Dane County, a Wisconsin non-profit that gives homeless families and children a safe place to stay with the homeless shelters are filled up. The concept is a sad one. It shows all the places the kid has slept, with the idea being that when you're homeless, each night is a different road home.
Client: The Road Home Dane County
Agency: Knupp & Watson & Wallman (KW2)
Creative Director: Andy Wallman
Associate Creative Director/Writer: Elizabeth Jones
Art Director: David Kargol
Account Services: Michelle Sweet
Director/Editor: Nick Berard
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