man falls off sled, gets free starbucks from passer by driving a Toyota in the wilderness.

this was the last of the dog sled ads (for this time around).

It's time to put this tired comparison on the shelf - no more frosty tundra, dog sleds and perfectly polished cars (with no frost) - please.

Toyota

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.