Back in March, the Etch a sketch campaign was having fun with its newfound political power after Mitt Romney mentioned them. Running with the tagline "Don't you wish you could erase all your mistakes?" each line here shows people making bad calls. Half-off sushi beng a particularly bad one, yikes.

VFX studio a52 teamed up with longtime partner Wieden+Kennedy and Director Andreas Nilsson on three TV spots as part of a Back To School campaign for Target. VFX Supervisor Jesse Monsour led the a52 team on the effort, tapping the studio's extensive brand knowledge from several past Target campaigns to inform the work, which included extensive stop motion animation.

Eric Fehrnstrom compared Mitt Romney to an Etch A Sketch, then Colbert when on a joke-rampage, and the winner of it all is.... Etch a sketch! The toy everyone wanted another go at after all these jokes, The Ohio Art Company, maker of Etch A Sketch reported a spike in sales.

New twist on the old transparent photo meme as the posters show what you can imagine with the help of lego. Yes, literally, with the help of Lego. It took 97,096 pieces and three outdoor adshells to make this. Nice.

Today seems to be truth in advertising day. These delish illustrations nail the fun of pictionary where it's not how well you draw, but how quick you draw [insert cowboys meet at noon joke here]. Nicely done, O&M Malaysia.

Remember what it was like playing with a hot wheels car? No? Don't worry, this ad will show you what your little child imagination dreamt of. It's an exercise in 30 seconds of 'weeeeee, watch the edge, weee!'

Monster fights on a building down in Oz. Like the Black Flag giant invading space ants crawling all over a building this neat-o 3D effect is the new generation of beamvertising. All you need is a really big building and an idea. The question is, will the target market be around to watch it?

Where's Caffeinegoddess, the admitted scrabble addict when we need her? I never play scrabble, not sure about the rules, but I can build words on letters from my opponents word, right?

Aaaaah, that explains the Goldsfish - Shark image. I'm still lost in the "cat - mouse" and "fox - squirrel" scenarios though, but no matter the lovely illustrations are distracting me away from these wordy details an art director shouldn't be minding anyway. So purdy!

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who's the man

product: chance lottery
chief creative director: Guy Bar
creative director: Eran Bar-Yochai
copywriter: Ran Allon,Tamar Dvir
agency producer: Noga Sagi

Craft winner in Eurobest 2009: because everything from the animation, to the music and the lyrics right down to the tagline was perfectly crafted.

Craft winner in Eurobest 2009: because everything from the animation, to the music and the lyrics right down to the tagline was perfectly crafted.

Craft winner in Eurobest 2009: because everything from the animation, to the music and the lyrics right down to the tagline was perfectly crafted.

Ruth Advertising out of Stockholm promotes the National Museum of Science and Technology with a spin on the famous Einstein picture, showing him as a kid. Tagline: Every little genius' favorite place

Famous moments done in lego - because for 50 years the danish plastic thingiemabob has been making history.

Ogilvy, London. UK did this, on poster sites right now, says the creative who submitted it via their personal gmail account.: @OGILVY helped us out here with exact info: "mattel: yes it run in outdoor and is about to run in press.". Thank you!

Visualizing scrabble - picture anagrams. Clever stuff from JWT Santiago.
Scrabble elephant, Scrabble Guitar, and Scrabble submarine.

Update Congratulations, winner of the 2009 Clio Awards (silver) see the winners book (PDF)

Lego "Go mini man go!" @ http://www.gominimango.com

From DDB New Zealand comes this reminder that the Rubik's cube has been driving us all nuts for 25 years. Some are more obsessed with solving them than others....

Agency: Tiempo BBDO

For Tecnitoys/Scalextric; Scalextric was looking to create a brand-building online viral. It was decided to produce a “miniaturized” spoof version of BMW’s highly successful “Be water” spot. Whereas in the original, it is Bruce Lee who speaks to camera in English, in our version his lines were spoken by a young Chinese boy – and while the three shots of the car at first glance appeared the same as in the original, in our version it was not a real BMW, but a Scalextric miniature.

RC SCORPION remote control cars are tougher than those other remote controlled wimpy toys, and this is how Ogilvy London decided to communicate that.
If you don't want a remote controlled car, head over to Roadkilltoys for your very own squished raccoon.