Bold is a word like "cool." If you have to tell me you're bold or cool, you're neither. But I knew that from the way the bloodhound gang here walked into a bar sucking lollipops, throwing glitter, doing the "I see you" move and then challenging someone to--pingpong.
The only way this execution would have worked is if they'd gone on all Diesel "Be stupid," on us. If it's going for irony it missed the mark. If it isn't going for irony, well, then it's unintentionally funny.
Client: True Religion
Agency: 180
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