Michael Johnston, a U.S. Navy veteran who lost his leg in 2003 and aspires to compete in the 2016 Rio Paralympics, runs the 100 meter dash.
Each step reveals words - passion, power and strength - the qualities that veterans have, and reminds them that they can still enjoy active lives despite their life-changing injuries. It's nicely shot, the cgi isn't too bad, but the VO brought the ad down, down down.

AGENCY: Ignited

SVP/Group Creative Directors: Troy Scarlott, Jordan Atlas
ACD/Copywriter: Karin Djelaj

Copywriter: Marcela Angeles-Macedo
Art Director: Chris Schott
Executive Producer: Diego Espana
Production Coordinator: Mike Dobbs

Sr. Producer: Sam Helphand

Sr. Finishing Artist: Ken Murayama

SVP, Client Services: Robb Hittner
Account Director: John Carlisle

PRODUCTION COMPANY: Green Dot Films
Director: Luc Schurgers
DP: Tom Camarda
Executive Producer: Darren Foldes
Executive Producer: Rich Pring
Producer: Joe Mandarino

Visual Effects: MiniVegas
Creative Director: Luc Schurgers
Managing Director: Maarten Boon
3D Artist/Animator: Roben Schlikker
3D Artist/Animator: Klaas-Harm de Boer
Compositor/Online Operator: David Zaretti

EDITORIAL: Therapy
Editor: Doobie White
Executive Producer: Joe DiSanto
Executive Producer: John Ramsay

MUSIC & SOUND DESIGN: Massive Music
Composer / Sound Design: Jon DeStefano
Creative Director: Chris Campanaro
Head of Production: Jessica Entner

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.