If anyone here can help me decipher how on earth anyone might think this was a good idea, feel free. The first ad has Silvio Berlusconi and his personal collection of bound and gagged barely clad women in his trunk, which sort of makes sense as I assume that's how he lets his girlfriends travel with him (zing!). Next there's Paris Hilton ­with a trio of Kardashians in her trunk, and the third ad puts some gender equality in it as Michael Schumacher stows away Sebastian Vettel, Fernando Alonso, and Lewis Hamilton in his trunk. Everyone has junk in their trunk! Wait, what?

King Khan quenches his thirst in front of the pee-wee soccer team ... and hang on a second. I'm not sure if the bottle lasted so long, or if the thirst was so big that the team grew up while watching him, or if it was the sight of ice-cold Mango Frooti that turned the entire team into kidlets. I don't even care. Logic? In advertising? Nope. All I know is, those wee ones look really thirsty. Good acting, chaps, and sometimes that's all you really need in a story well told. I'm feeling a bit parched myself.

"18 again" is a ' a vaginal rejuvenation & tightening gel' and I don't even want to know what that means but I'm guessing it's "rip-off in a jar". The advert selling this cream hints at what it accomplishes by having a presumed mother and housewife invite her (presumed) hubby to sing and dance like a young Bollywood star, while small children and the older generation stare, mouths agape. They've understood what the cream did for her - making her "feel 18 again" - and so the "button" on this ad is how the older woman orders it online for herself.

Dear, oh dear. "Vaginal" tightening gel. You mean this goes inside? This is worse than Lysol as a contraceptive.

In india, they take their singing and dancing romancing seriously, and to a whole new machine level. They can make anything dance along, men, women, children, elephants, Motorcycles like in that Bajaj Auto ad, and of course Gurdas Mann when he has a bit of soda pop. To out-do all other Bollywood commercials, this ad has the classic boy loves girl, daddy opposes their love and takes girl away beginning, but as the boy pursues the girl he gets stuck in an epic traffic jam. This is India remember. Here come the twist - Nissan cars are the dancing heroes.

Cosmic Kitchens owns Choko la, New Delhi's premium chocolate chain. What better way to tell people what their number is than by the candy wrapper business card ?

ROC had a problem, people didn't order in food, because they believed that by the time it arrived it was cold. Not all deliveries suffered from delivering cold foods, and ROC never did, but how does one tell people they deliver hot food? Easy - install a fire on the delivery-scooters. Eye-catching in traffic as it turned the delivery-men into living advertising billboards on the road.

I like the idea. I also like how totally verboten this "simple" scooter install would be in Sweden, it's breaking all sorts of rules.

I'm not all too familiar with Osteoarthritis, but according to this ad it can make your knees collapse like the world trade center twin towers did in 9/11. Scary stuff, I better take some meds.

Not the first ad from the world of adland to have the twin towers as visual, eaten by cookie monsters and with plances crashing into them. We collected a few pre-9/11 and post 9/11 ads under that link.

Very interesting execution from Rediffusion Young and Rubicam in India, where they advertise Sugar Free (light) soda by hanging the billboard in the air. Yep. Huge helium balloons held this billboard up, and probably caught a lot of peoples attention.

Pronunciation is the key for brand names. If there's even a minor handle for butchering of the name, a brand can become the laughing stock. That's why, you need idiot-proof names that work in all markets. Our new campaign turns the spotlight on this issue.

The Indian Parliament has been stalling the passage of an Anti-Corruption bill for decades now. A new movement has been started by IndiaAgainstCorruption.org to force the government's hand on the bill. A 78-year old Gandhian activist Anna Hazare is on a fast unto death to turn the public spotlight on the issue. The advertising community in India is slowly joining the movement. Lucifer Labs has created this pro bono poster to spread some awareness about the IndiaAgainstCorruption movement.

Diesel has launched in India, and for their launch-party they invited celebs with a little bottle of crocodile tears.

"Inspired from the dubious factoid that India has the largest number of Diesel fakes in the world, Diesel’s launch party in India was called the "Fake Party". Celebrities including movie stars, fashionistas, and other A-listers had to be invited to this party.

India strikes again! I don't know what it is about their fascination with Hitler (in advertising), but they do love to use him. He's such a simple symbol, and here der führer has a gloria above his evil little head, as the ad is bragging about Onida's anti reflective LED TV's. Yeah, Onida, I'm not sure you want your brand name connected with Hitler.

Somehow brand naming scores lowest in your average brand manager's scheme of things. Our brief was to shake things up a bit by provoking the brand manager with some mouse pad posters.

We had to think of a fun way to promote ourselves. What better way than to play a name game!

There is this myth that naming is a no-brainer. So some clients do it themselves and live to regret it after the deed is done. To counter this DIY Naming, we decided to do a stark campaign to educate clients on how badly things can go wrong if the category-fit, product-fit and brand-fit is just not right.

Knob gag alert!

Mmmmm. Vanilla, Chocolate, Strawberry... Fun story, a friend of mine was super hungover after a night of sudden hookup in Paris, and as he was trying to make it back home to his place he felt he really needed something to take the hangover breath away. The only thing he had in his pocket was a caramel flavored condom. He pretended it was chewing gum. I can't think about flavored condoms without laughing at this.

To illustrate the fact that names are the shortest stories of brands, we substituted some legendary names with the briefs that would have possibly given birth to the coinage.

Where's Caffeinegoddess, the admitted scrabble addict when we need her? I never play scrabble, not sure about the rules, but I can build words on letters from my opponents word, right?

Aaaaah, that explains the Goldsfish - Shark image. I'm still lost in the "cat - mouse" and "fox - squirrel" scenarios though, but no matter the lovely illustrations are distracting me away from these wordy details an art director shouldn't be minding anyway. So purdy!

This Denver Deo ad looks a lot like Bavaria - Beach Babe Bottle Voodoo