Norton Japan - The Holy Antivirus USB - (2012) 3:00 (Japan)
Pocky - Devil & God - (2012) :30 Japan
I can not translate this and there's no need, the poor Devil does not scare the children, and they harass him for Pocky. Always keep Pocky in your pockets to ward off children.
Sunshine SAKAE - TAXI / swollen foot - (2012) :60 (Japan)
Directed by Wataru Sato, a story involving a foot and the worlds clumsiest taxi-driver shows how the victim of the foot-pain tolerates almost anything.... but why? He's in a great mood, because great bargains make you crazy happy.
Toyota Corolla Auris - Stav Strashko / "Not trendy, not casual, not for everyone" - (2012)
"Not trendy, not casual, not for everyone"
Wanna see some hot sexy leggy model ass? OF COURSE YOU DO. The strut, man, the strut models do in bikini-wear and other high-fashion nothings, that stuff is in need of constant rewind.
Oh yeah, and the model here is Stav Strashko who proudly declared on s/his own facebook page: ''Omg Its finally out, my ass and face on toyota's new auris commercial!!!!''. Stav identifies as transgender, back in 2008 this Sony Ericsson advert really enjoyed the silence caused by featuring a transvestite.
Nike - Building twist - (2012) (Japan)
A very creative interactive projection mapping project for Nike turns a shoe and a building into a game to be twisted and played with. Pretty clever, people touch and play with the product, bending the shoe all kinds of ways thus learning it's flexible and light, while being highly amused at the building seemingly reacting to what they are doing to the shoe.
Honda - Connecting Lifelines - (2011)
Take a Honda, a 3G network , and a clever little idea of collecting data from the cars where they are to gather traffic data, and you have Internavi. Now add something as drastic as the tsunami as road-ruining disaster on top and the system really proved it's worth in the days after the disaster. In order to help the police, ambulances, firemen and aid workers to get around the country Honda set all their Internavi data free on the web to show which roads remained intact and help the aid effort. It became a vital tool in rebuilding the country and even Google based their recovery map on Internavi data. Internavi data proved so useful that it quickly spread via twitter and various social networks. Subscribers increased 120% and usage increased by 200%.
Uniqlo "UV Cut" (Director's cut) 2012 :30 Japan
Renowned fashion and beauty director Rebecca Blake, of Rebecca Blake Films A STORY Company, has directed a new campaign for Japanese fashion retailer Uniqlo launching its innovative UV Cut collection. Conceived by Dentsu, Tokyo, the spot features Japanese model and actress Kiko Mizuhara (Norwegian Wood) who is shown wearing the young, fashionable clothing, which filters UV rays, in a stylized contemporary home overlooking a pristine ocean under a sunny sky.
The spot was shot on 35mm film and is notable for Blake’s innovative use of lighting and graphic design. Interior sequences employ a striking, angular pattern of light and shadow offering a subtle contrast to the geometry of the room. The effect was produced with a specially-designed lighting rig by cinematographer Deke Donelian.
Adidas Zero - adizero LAB / Miniskirt - (2011) :90 (Japan)
In the adizero LAB they're putting these speedy sneakers to the test, one of them being how high can it make a woman's miniskirt fly when you run past. These things are important to know, people. It's all very scientific.
Docomo - Trees / Forest / Touchwood SH-08C - (2011)
The ambient sound of the forest, the patiently built and carefully crafted musical staircase, the song played by the ball dropping on wood - all to promote the Touchwood SH-08C . If you need a bit of serene nature in your noisy urban city life, this phone wants you to adopt it.
Japan railroad / Kyushu Shinkansen - The rainbow wave - (2011) 2:00 (Japan)
To celebrate the opening of the Shinkansen trip that takes you from north to the south, operating from Hakata to Kagoshima, Dentsu arranged a 250 KM long audience wave.
Yes, when the bullet train took its pre-premiere run through the country, more than 30,000 people cheered it on. Everyone from uniformed schoolgirls and little league kids, to power rangers, and parents with their kids on their shoulders waving flags as the train passed by. It's all quite cheerful.
This ad was however pulled, as the train lined opened on March 12, 2011 - a single day after the worst natural disaster hit Japan in the form of a giant wave. The cheerful attitude in the ad was deemed inappropriate to air.
Adidas & Japan Football Association - Sky Comic sets a Guniess book of Records
Marketing campaigns often receive accolades and awards, but it isn’t often that they set a world record in the process. Well, the Guniess book of Records ad set a Guniess world record with their own one second commercial- and now Adidas has set the record for the worlds largest comic!
K's JAPAN- SMASH Manual- (2010): June 2nd (JAPAN)
SMASH is a promotional tool developed for K's JAPAN, a guitar designed to be destroyed.
It is an extraction of K's JAPAN's rock spirit, "Destroy to Create"- to destroy rigid systems to create something new.
This is a viral video manual of SMASH!
It was part of a promotional campaign to make K's JAPAN famous including rock events, iphone applications, viral videos etc.
SMASH is an actual product that could be bought through AMAZON.jp for just 50dollars! Due to its unexpected popularity, it sold out. However K's JAPAN is planning to make a second edition.
So those who would like to purchase one,
please keep a watch out on their website: http://www.smash-guitar.com
Adidas - Sky Comic - (2010) :60
TBWA\HAKUHODO and adidas Japan, in preparation for the upcoming 2010 FIFA World Cup South Africa, launched the next phase of World Cup activities with “adidas Sky Comic” project. The project, which spans 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels that are painted by football fans and national team supporters from all over Japan. A camera rigged to a remote controlled balloon is then taken up and the individual panels are photographed from the sky and uploaded to a dedicated adidas and JFA website (www.adidas.co.jp/JFA) where the entire story comes together as a digital comic book (www.adidas.co.jp/JFA/skycomic).
Adidas - Sky Comic - Making of
Aren't these kids adorable? Give a bunch of school kids in my hood brushes and blue paint and the whole town would likely end up blue.
TBWA\HAKUHODO and adidas Japan, in preparation for the upcoming 2010 FIFA World Cup South Africa, launched the next phase of World Cup activities with “adidas Sky Comic” project. The project, which spans 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels that are painted by football fans and national team supporters from all over Japan.
Softbank - Uncle Tara / Quentin Tarantino - (2009) :45 (Japan)
Quentin Tarantino guest stars in the White family kookyness, as Uncle Tara in full hakama and speaking Englapanese to boot. "Samurai spirit-a!" - but then his blond angry wife keeps calling and ruining all the fun.
Softbank - Journey - (english sub) (2009) :60 (Japan)
Otousan goes on a journey in Japan.
Softbank - Night Sky - (english sub) (2009) :30 (Japan)
Otousan is just a softie at heart.
Softbank - Otousan's Diet - (english sub) (2009) :30 (Japan)
Otousan has gained weight.
Softbank - Cake / Cookies - (english sub) (2009) :30 (Japan)
SoftBank Mobile Corp "White" family, where the father, Otousan, is a white Hokkaido-ken dog. The daughter “Me” is played by Aya Ueto, the son Oniisan is played by Dante Carter. Otousan likes cake.
Softbank - Rejected - (english sub) (2009) :30 (Japan)
Oniisan gets rejected, Otousan wants steak!
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