Smart "Unexpected Test Drive" (2013) 2:10 (Russia)

Russians like their SUV's. Russians like to park wherever they damn well please. Knowing this, Smart Car had a great idea. Wait until their cars were towed, give them an unexpected test drive, and try to win them over.

If they're lucky, soon the streets will be littered with quadruple parked Smart cars.

Irn Bru - Penguins attack Moscow Mall - (2013)

dabitch's picture
Posted by dabitch on 1. May 2013 - 8:20

Watch out people! The Penguins invade the mall! They surround everyone, they hang out in the frozen food section, they annoy the guards, they lay bowling ball eggs, they even manage to slap a mall guard with a fish!

The Russian version of 'IRN-BRU Gets you through' appears at the end, their line: 'Everything's fine'.

Irn Bru - Penguins attack Moscow subway - (2013)

Dancing penguins invade Russia's subway system to offer Irn-Bru and be weird. Because weird is the Irn-Bru thing, remember Grandad 1999, the red heads & culprits in 83, and that lovely Sing Song, lets not forget that playboy at the pool '05, and how granny travels. To teach Russians how to drink Irn-Bru like a true Scotsman*, penguins are the ambassadors. Irn-Bru gets you through, mate.

FrutoNyanya "How" (2012) :20 (Russia)

This one was cute. They didn't make the baby the butt of the joke, or do anything stupid. The father comes across as honest, and it also says a lot about our adult diets. Well casted, too. Nice one, BBDO Moscow..

Redd's - Angel or Demon? - (2012) :60 (Russia)

trust's picture
Posted by trust on 13. December 2012 - 23:33

Fresh off their recently formed alliance with Harbor Picture Company, The Artery VFX has created a stunning – and very sexual – spot for Russian brand Redd’s alcoholic drink in collaboration with Copperwind Productions Director Zach Gold. The Artery, led by recent AICP winner and VFX Supervisor Vico Sharabani and Partner/EP Yfat Neev, offered tremendous creative input throughout the development and production process, as well as handled the full range of the visual effects and also the edit.

What is there in the darkroom? (2012) 1:45 (Russia)

kidsleepy's picture
Posted by kidsleepy on 30. November 2012 - 18:46

This is a bit mind blowing. The Russian Chapter of The International Federation Of Photographic Art or FIAP and mfive group Moscow created this completely bananas interactive video aimed at photographers to get them using manual settings instead of automatic ones.

The first person POV works nicely in this capacity and whatever the guy is whistling is stuck in my head. It starts off feeling like it's one of them Saw movies or somethin'. See because using Manual is scary. But then they show you, nah it's not that scary.

Phillips Azur & Protouch steamer - The Art of Ironing - demo (Russia) 2012

kidsleepy's picture
Posted by kidsleepy on 26. November 2012 - 20:35

Nifty Russian ad elevating the humdrum chore of ironing to art, courtesy of Phillips.

Bering: Fisherman's Tale (Russia)

Playing off the old fish tale "this big, honest" for canned fish is pretty funny!
Unless you think about it too long. Because then you say "Wait a second, those fish tales are always about the one that got away, so why would a guy be telling a story about the size of a can that obviously can't go anywhere."

Blood Doner Torrent - Torrent Your Blood case study - (2012)

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Posted by dabitch on 9. April 2012 - 17:35

When the media is the message. Smartnewsolutions explains:

"Blood Transfusion Service" is a Russian state organization for blood donation and the support of volunteers in Russia. After the standard advertising campaign the client asked for an Internet project, capable of reaching the hearts of the target audience to turn them into regular donors. It is very important, because Blood Transfusion Station are no need one buzz-effect – blood has short period of use."

Trio - Squirrel hands & nut candy = bad combo - (2011)

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Posted by dabitch on 2. June 2011 - 11:55

In soviet Russia, squirrel hands bite you!
This bizarre little ad which feels like the Skittles of Russia is created by Adventa Lowe and shot by Radioaktive Film. Man with Squirrel hands bemoans that he can not taste chocolates with nuts in them. Bad hands.

Slavik Fokin - Luerzer's Archive Signed By Me

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Posted by elefantebianco on 19. May 2011 - 0:32
Bid for Creativity. Lürzer's Archive signed by Slavik Fokin

Slavik Fokin, a copywriter who worked in several largest advertising agencies in Ukraine, runs an auction, where he sells an issue of Lürzer's Archive magazine with his ads published. But he sells it not just for money, but for monthly salary that bidders can offer him together with a job.

Parasailing Donkey gets TSAR treatment (ha!)

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Posted by dabitch on 5. August 2010 - 17:35

Y'all remember that parasailing donkey, who was cruelly used for some sort of advertising stunt in Russia? Oh, that's right, I posted that at brandflakesforbreakfast: "When advertisers make asses out of themselves.". The donkey was the rather unwilling participant in a stunt meant to draw attention to a parasail company at a beach.

Well, the Donkey is now a star, animal lovers around the world took pity on the poor creature, and the Sun and its readers rescued her. She's been getting the tsar treatment at the Kremlin school of riding near Moscow now. Everybody say Aaaaw. Great! Now everybody say hee-haw. Ha! How on earth are you explaining this behavior to your co-workers?

QR game scavenger hunt

dabitch's picture
Posted by dabitch on 5. August 2010 - 16:43

Despite the smoky skies in Moscow, some kids are having fun dashing around on a cross between a QR classic scavenger hunt and a Russian night race. (That's drag-racing to you guys).

So while the QR codes give clues as where to find the next one, and the fastest one to get to the end destination wins, it's really just a fun promotion for as a promotion of MTS's data plan.

There's a new game every week, and redcode.mts.ru is where you solve the puzzle to claim your prize. The campaign continues until September.

Beeline - Call the Frog - (2010) :45 (Russia)

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Posted by RHINO on 7. January 2010 - 13:32

Rhino Creative Director Natasha Saenko crafted a unique cast of animated animals from scratch in stylized CG for the largest Russian telecommunications company Beeline. The prominent company sought out Rhino to develop a completely original concept, impressed by the studio's extensive animation and photorealistic VFX, specifically a recent series of Kleenex webisodes directed by Harry Dorrington. Saenko's fluency in creating and animating, a completely original cast of Russian-speaking characters in a :40 spot dominated by music is typical of the flexibility, diversity and versatility that defines Rhino.

Lexus - Cheetah / Race - (2008) :60 (Russia)

dabitch's picture
Posted by dabitch on 5. October 2008 - 13:31


More "beamvertising" in commercals, this time they race a cheetah through city streets. From CHI&PARTNERS LONDON

Sony Vaio - Fingerprint - (2008) :30 (Russia)

dabitch's picture
Posted by dabitch on 19. August 2008 - 8:45


McCann Erickson, Russia demonstrates the wonder of your fingerprint.

Partizan Media - Post-it note self-promo in Magazines - print, Russia

I'm not sure that I understand this correctly, so I'll let Артём Лоскутников (Artemiy Loskutnikov)
the Regional director at Partizan Media explain it.

Viciunai - "Laughing Bear" - (2007) :30 (Russia)

dabitch's picture
Posted by dabitch on 2. March 2008 - 13:35

Agency: Saatchi & Saatchi, Moscow

Falcon Beer - Russia (2007) 0:40 (Sweden)

caffeinegoddess's picture
Posted by caffeinegoddess on 15. December 2007 - 14:44

Agency: Saatchi & Saatchi Stockholm

Microsoft - Russia (2006) :60 (USA)

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Posted by claymore on 10. November 2006 - 4:27

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