Another Renault ad from Publicis Madrid pointing out some of the well known differences between some men and women. The lady of the house is not taking fashion tips from Mr Old T-Shirt and tartan jammies who clips his nails all over the carpet. Good thing they can agree on the car.
True Cool does not need to brag. In a back-to-the-future spot the new VW ends up in 50's americana and asked to participate in a street race. This ad is shot in Bulgaria, on the set of De Palma's thriller "The Black Dahlia", using both English and Bulgarian actors.
Digital Domain has teamed up with longtime collaborator Carl Erik Rinsch and his German production company Markenfilm on a :45 TV commercial for Audi, via Hamburg, Germany-based ad agency Kempertrautmann. The digital production studio designed a highly complex -- yet ethereally beautiful -- visual device that represents Audi’s new tagline, “Efficient-Technology, intelligently combined.” The spot titled “Intelligently Combined” showcases the Audi A4 2.0 TDI e and first aired Sept. 4th 2009 in Spain and will roll out across Europe.
TBWA Madrid shill Playstation Plates, the new game for Playstation 3
Ode to bar codes. Seriously, you have to listen to it, his love poetry rhymes in Spanish!
Creative: Nacho Valle
Sound mix: freibergmusic
Date of first release: JULY 21 2008
Tech trivia: On the road is the first advert ever being broadcasted in High Definition to the spanish market.
“And so I shambled after, as I've been doing all my life after people who interest me,
because the only people for me are the mad ones, the ones who are mad to live, mad
to talk, mad to be saved, desirous of everything at the same time, the ones who never
yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman
candles exploding like spiders across the stars and in the middle you see the blue
centerlight pop and everybody goes ‘Awww!"
Jack Kerouac, On the Road
Agency: Tiempo BBDO
For Tecnitoys/Scalextric; Scalextric was looking to create a brand-building online viral. It was decided to produce a “miniaturized” spoof version of BMW’s highly successful “Be water” spot. Whereas in the original, it is Bruce Lee who speaks to camera in English, in our version his lines were spoken by a young Chinese boy – and while the three shots of the car at first glance appeared the same as in the original, in our version it was not a real BMW, but a Scalextric miniature.
FAADA, the Foundation for adoption, sponsorship and defense of the Animals, turned to Contrapunto in Barcelona to build, once again, on a very appellant topic: The use of fur. More than 20 million baby animals are slaughtered for the manufacture of luxury goods. Contrapunto thought, "Maybe we should put ourselves in their shoes", and created the ad inside.
Agency: DDB Barcelona
Under the slogan “Your turn”, the agency Tandem DDB uses a playful concept to present the sports version of the Audi A3. To make emphasis in the young and sporting character of the car, the advert uses new codes, different of the usual
communication from the Audi brand.
Belén Gayán, of Agosto productions, directs this film that positions A3 as the ultimate object of desire exploring at the same time a ludic approach in its plot. She achieves to transform the entire city of Buenos Aires in a playing field where all the people runs to get the prize, an Audi A3.
Game rules are quite simple. If a temporary driver stops, then he must hand the car over to anyone asking for it, the car now belongs to him until the next player arrives. This is how the film underlines the sporting and dynamic spirit of the A3. With an increasing pace, the advert shows how the people uses different tricks so they can enjoy the car even only for a moment. Meanwhile, different drivers take turns and each time more and more people let everything aside to run after the car.
The spot ends with an image of the Audi A3 parked in the street, tempting the viewer to take his turn and participate in the game.
Advertising Agency:JWT Spain,
Contrapunto create a chase for Mercedes
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