Fabio Seidl at Ogilvy Brazil amd his partner Guto Kono found an interesting insight -
the US Federal Reserve has been doing "plastic surgeries" on the American presidents on the dollar bills along the years. Seriously.
So that birthed the campaign for Forbes:
"Money makes you look younger"
True story, on every new bill design, the gentlemen in the center figure appears with fewer grey hairs, fewer wrinkles, and thinner faces. Observe!
Title: The Evolution of the Dollar Bills (5/20/100)
Client: Forbes Magazine
Headline: Money makes you look younger
Agency: Ogilvy Brazil
Creatives: Fabio Seidl (Copywriter), Guto Kono (AD)
Chief Creative Officer: Anselmo Ramos
Executive Creative Director: Claudio Lima, Fred Saldanha
Creative Director: Andre Kirkelis
Photos: Keystone, Other Images, Glow Images
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