I kind of want one. This would come in handy for sure. However, my wallet would smell like cheese. And then I'd want to eat my wallet.

Brazilian Symphony Orchestra's (OSB) has the same problem most every classical orchestra has. Their audience is growing older, and they need to reach a younger crowd. While Konzerthaus Dortmund attracted new audience with their classical music milk, OSB went digital and filmed a classical orchestra from above so that they could fill all of youtube with the performance.

We shot the orchestra playing classic movies themes and used You Tube to make people realize they already like classical music.
As a result we had a 40% increase of young people in the audience and all the orchestra’s concerts for this season are sold out.

91 Rock is a station in Brazil. And they want you to wake up rocking. So you can download their app, and set a playlist and make that playlist get progressively louder as you hit that snooze button.

Brazilian radio station UOL 89FM has been sleeping for six years. But now they're back. And with the help of death metal band Sepultura's leader Andreas Kisser they want you to wake the eff up. And they have just the app to make you do it.

Rock Snooze is simple: your alarm goes off, and you hear Andreas laying down a bone crunching riff. If you dare hit the snooze button, next time the alarm goes off, Andreas makes it louder. And so on.

So far, it's working well. Not to mention the fact people are tuning back in to UOL 89FM. Which is awesome. I can think of no better way to wake up than with Kisser's guitar shredding my eyes open every morning.

Nice idea from Brazil. Set up an empty shop in a mall, encouraging people to donate their clothes, to fill the shop up. The agency Loducca, even made the store concept open source so anyone could use it if they wished.

I was going to snark about how dumb and silly this use a condom campaign is, but then i remembered this is MTV. They obviously know their demographic.

MTV to world: Stop asking dumb questions about condoms. #USEITDICK

MTV and Brazilian agency Loducca is tired of hearing about all the excuses out there to not use condoms. This is a very silly campaign that sums it up nicely: #Useitdick.

Lew'Lara\TBWA explains: "The campaign was created for the launch of the new Nissan Sentra with 6 airbags. To reinforce the car's high level of safety, we created ads that show, in a playful way, how fragile people are." Yes, as fragile as Delft Blue /Delftware pottery. Or as fragile as our willing suspension of disbelief regarding massive photoshop jobs. (Don't get me wrong, this is quite good - it's the blue on the girls bangs that throws me off.)

Agencia Africa and Bolha bring us The Buddy Cup. Two cups with chips in them that allow you to become insta-facebook friends with a fellow drinker.

Surprised they didn't make it work with Bang With Friends.

The tech reminds us of the 2010 Coca Cola real life like, where real world like buttons updated your facebook page from Israel.

Red Cross has a problem with blood donors being irregular. Take recent events in Boston as an example, lots of people donated blood to help, which menas banks there are full up (yeay!) but blood is like milk, it doesn't keep forever so if you're of the donating sort you should try to schedule your donations a few times a year to help keep levels up.

In a football game played between Denmark & Brazil, the field itself was digitally rotted and gradually changed the color to brown, to remind the audience that every four minutes an area as large as a footballl field is cleared in the rainforests of Brazil.

When people were freaking out (here on adland!) in the 90s about our ability to digitally enhance a broadcast live, nobody seemed to think of it being used on a scale like this and for WWF too.

It might have been a pain to watch that game though, seriously distracting.

Using women's shampoo gives you women's hair - or this is how the conversation goes in this ad:

-"Diego..."
(ah-ah-music as hair moves in slow-motion)

-"Yes?"

-"Did you do something to your hair?

-"No."

-"Because I see that women's shampoo commercial effect.. when you do.. like this..."

-"Really?"

-"Maybe it's your shampoo.."

VO: Women's shampoo isn't made for you. Dove men care is.

Last month, Reserva shop was broken into. This month, the thieves are starring in a CCTV ad for the very same shop. Not only is the shop getting a lot of press attention, the shoplifting fashion-addicts might even be caught. Clever.

Supers say:

"It's not necessary to break the window. Just come in! Inventory clearance: up to 40% off."
"Jeans, Bermudas, polo shirts, tops."
"Hurry! Why are people doing such crazy stuff for Reserva?"

No matter how much you wash, you can't get rid of a dirty mind. This indisputable truth depicted by overly detailed illustration, one head full of greed and another full of sex, both looking at the bath sponge that can not save them. But it'll get your body properly lathered and clean, as bath sponges should. Giovanni+DraftFCB Brazil did this.

Google Chrome to the rescue, when you need to find your way, compare prices, impress a lovely date with your knowledge of french films or friends with your art-smarts... Google Chromes is there. Faster internet. Useful.

It's the little things really it is. In a scene we find a little too familiar, the bossman looks at the work and nods approvingly ... before clicking his pen to fix one little thing, and the sound of that pen is more like a bullet snapping through the air or a guillotin released. Like I said, we know the feeling too well.....

Created about a year ago, Rio Creative Magazine is a website that gathers the work of Rio de Janeiro's advertising agencies. In a partnership with Kombat Films and Silence Produções, they're launching their first campaign with a web film. The founders of the website Leandro Bechara, Marcelo Andrade and Pedro Drable teamed up with two other creatives, Oswaldo Sá and Daniel Herz.

Leading full-service marketing communications agency Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.

Wing created a series of TV spots and print advertisements demonstrating how Pantene hair can stay healthy and shiny under the most grueling conditions – even the rigors of Olympic athletic competition. Targeting the beauty orientated female, the campaign promotes Pantene’s three-minute Ampoule treatment.

In portuguese and with extra gold lamé dresses, ladies, you look nice.

---

Leading full-service marketing communications agency Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.

Wing created a series of TV spots and print advertisements demonstrating how Pantene hair can stay healthy and shiny under the most grueling conditions – even the rigors of Olympic athletic competition. Targeting the beauty orientated female, the campaign promotes Pantene’s three-minute Ampoule treatment.

---

Leading full-service marketing communications agency Wing is launching a Latin American focused effort for Pantene’s global Olympics campaign, part of Procter & Gamble’s official sponsorship of the 2012 Summer Olympics games in London.

Wing created a series of TV spots and print advertisements demonstrating how Pantene hair can stay healthy and shiny under the most grueling conditions – even the rigors of Olympic athletic competition. Targeting the beauty orientated female, the campaign promotes Pantene’s three-minute Ampoule treatment.