Rio Carioca - AI Film / Fail (2023) :30 (Brazil)

by: Dabitch, Feb 9 2023 - 6:47pm

For an experiment, Rio Carioca's ad agency asked AI to create things for them. First, draw the bottle. Then write the website. Then, write a TV script... It was all going well until they asked it to taste the beer.

Agency: 11:21, São Paulo, Brazil
Client: Rio Carioca Beer
Creative Director: Gustavo Bastos
Copywriter: Gustavo Bastos
Art Director: Diego Crisostomo
Production Company: 11:21 and Cinerama

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Dabitch

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Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.

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