Santa Monica, Calif., Sept. 19, 2011—Farmers Insurance is launching two new TV commercials in its successful University of Farmers® campaign developed by RPA and starring actor J.K. Simmons as Professor Nathaniel Burke. These spots, which add to a catalog released since last September, continue promoting Farmers Insurance by playfully highlighting the expert advice that its knowledgeable agents dispense after receiving in-depth training at the actual University of Farmers in Agoura Hills, Calif.
"The University of Farmers campaign has been a lot of fun to develop. And more importantly, the campaign is really working," said RPA CD Tom Hamling. "Brand awareness is way up and people are beginning to see why Farmers has the best agents in the industry and the top training organization in the world."
To give viewers a sense of the real-life training that agents receive at the University of Farmers, RPA called on an all-star cast of directors. One of the new 30-second spots, "Critters," is directed by Academy Award®-nominated husband-and-wife team of Jonathan Dayton and Valerie Faris, who directed several previous spots for the campaign. In the spot, Professor Burke and America's finest agents demonstrate their road-kill expertise. Remarkably, the spot is completely live action, with a real deer, caribou, turtle, porcupine and other creatures appearing alongside the cast. "We actually had all of those animals in the room at the same time. Humor-wise, that's much more interesting than animatronics or CG," said Hamling.
O Positive Director David Shane, who already had a pair of University of Farmers credits to his name, shot "Celebration," in which Professor Burke and America's finest agents celebrate being a part of the No. 1 corporate training program in the world by dousing one another with a well-known sports drink.
RPA CD Laura Hauseman said, "We have been super fortunate to work with talented directors as we moved from phase one, focusing on expertise, and moving to phase two, where expert advice is emphasized. Based on the campaign's great success so far, we're looking forward to continuing with the University of Farmers concept."
"Celebration" first air: 9/3/11
Agency: RPA
ECD: Joe Baratelli
GCD: Pat Mendelson
CD: Laura Hauseman
CD: Tom Hamling
AD: Katie Carlile
CW: Chris Juhas
Agency EP: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Agency Producer: Lyndsey Wilson
Production Co: O Positive
Director: David Shane
DP: Toby Irwin
EP: Marc Grill
Line Producer: Ken Licata
Production Designer: Andy Reznick
Editorial Company: Spot Welders
Editor: Haines Hall
Assistant Editor: Paul Sabater
EP: David Glean
Post Producer: Shada Shariatzadeh
Telecine Company: Company 3, Santa Monica, CA
Telecine Artist: Stefan Sonnenfeld
Telecine EP: Rhubie Jovanov
Visual Effects Company: Public
Lead Flame Artist: James Allen
Visual Effects Producer: Marlo Kinsey
Visual Effects Executive Producer: Kim Nagel
Title Design: Laundry!
CD(s): Anthony Liu, PJ Richardson
EP: Michael Bennett
Producer: Matthew Loranger
Audio Post Company: Eleven Sound
Audio Post Mixer: Jeff Payne
Music Company: Elias Arts, LA
Composer/Arranger: Jonathan Elias
EP: Ann Haugen
Creative Director: Dave Gold
"Critters" first air: 9/19/11
Agency: RPA
GCD: Pat Mendelson
CD: Laura Hauseman
CD: Tom Hamling
Agency EP: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Production Co: Bob Industries
Director: Jonathan Dayton / Valerie Faris
DP: Chris Soos
EP(s): Chuck Ryant, TK Knowles, John O'Grady
Line Producer: Bart Lipton
Production Designer: Jeremy Hindle
Editorial Company: Spot Welders
Editor: Haines Hall
Assistant Editor: Paul Sabater
EP: David Glean
Post Producer: Shada Shariatzadeh
Telecine Company: Company 3, Santa Monica, CA
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Rhubie Jovanov
Visual Effects Company: Public VFX
Visual Effects Supervisors/Lead Flame Artists: James Allen & Chris
Noellert
CG Supervisor: Michael Shelton
Visual Effects Producer: Marlo Kinsey
Visual Effects CD: Tony Smoller
Title Design: Laundry!
CD(s): Anthony Liu, PJ Richardson
EP: Michael Bennett
Producer: Matthew Loranger
Audio Post Company: Lime Studios
Audio Post Mixer: Rohan Young
EP: Jessica Locke
Music Company: Elias Arts, LA
Composer/Arranger: Jonathan Elias
Executive Producer: Ann Haugen
Creative Director: Dave Gold
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