Fattal Hotels, Israel's leading hotel chain, are the first to jump on Instagram's new service, Instagram Direct, which allows users to share private photos with others.
The premise is simple: Stay at a Fattal hotel and share a photo of the hotel, and the hotel will send you a private photo. Share that photo with the hotel staff and you'll get perks, like a free massage. You also get entered in a chance to win a vacation.
Nice idea that makes use of ingrained behavior.
Credits:
Client: Fattal Hotels
Media: Digital
Agency: Ecaliptoos
CEO: Maor Chen
Head Of Content: Joel Ariel Shamir
Creative Director: Maayan Dar
Supervisor: Liza Asullin
Content Manager: Maor Goldshtein
Account Manager: Carmel Baran
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