23 years ago people wanted to be like Mike. They still do, as evidenced by this spot using a digitally remastered version of the classic spot, also had some remixed videos to go with it and then on top of it, created this video featuring fans and pro athletes including Cam Newton, Bryce Harper, Serena Williams and Usain Bolt. I.E., Gatorade endorsed athletes. Everyone strives to be like mike.
Client: Gatorade
Advertising Agency: TBWA\Chiat\Day Los Angeles, USA
Creative Director: Renato Fernandez
Art Director: Pierce Thiot
Copywriter: Scott Cleveland
Producer: Garrison Askew
Music Production Company: Animal Music
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