MPC LA teamed up with RESET Director Johnny Green and Deutsch LA to unleash an all-new ad campaign for HTC.
In a rare commercial appearance by acclaimed British actor Gary Oldman the campaign goes against the grain with a direct and understated approach that challenges viewers to “ask the Internet” if they wish to learn more about the HTC One, which is ultimately "designed for people who form their own opinions."
Led by Mark Holden, the MPC VFX team provided the dramatic cityscape matte paintings throughout the campaign to bring the iconic Hollywood Hills environment to life. Colorist Mark Gethin was integrally involved, carrying out initial color and then a master grade once the backgrounds were composited to set the perfect mood and tone.
Client: HTC
Ad Agency: Deutsch LA
Production: RESET
Director: Johnny Green
Post: MPC VFX
Leader: Mark Holden
Colorist: Mark Gethin
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