Ignited Minds lights up ideas for LA Weekly

Ignited Minds shares their latest for LA Weekly with us.

Using the visual and phonic brand equity of the LA WEEKLY name, Ignited Minds has created a simple, powerful campaign that is designed to provoke thought, stir controversy and encourage conversation. The branding device was developed to be able to comment on something as global as the war in Iraq, as local as the mayoral race, or as trivial as what you're having for dinner.

The campaign has begun turning up in the paper, on the thousands of dispensers scattered throughout LA, as well as on wild postings and other alternative media. The WEEKLY has also commissioned to have some choice words from the campaign painted on the wall of their offices, which can be seen as you drive down Sunset Boulevard.