Ikea "Endlich zu Hause" - says goodbye to Angela Merkel in full page newspaper ad (Germany)

by: Dabitch, Dec 9 2021 - 12:40am

IKEA, the Swedish flat-pack furniture king, says goodbye to Angela Merkel in a full-page newspaper ad that ran in Germany.

"Endlich zu Hause" means 'finally home' in English, and Ikea shows a Merkel lookalike kicking back in a comfortable chair, as she deserves after having led Germany for 16 years.

Relax, Angela, take your shoes off, and watch some telly.

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Dabitch

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Creative Director turned CTO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen, Los Angeles and Stockholm.

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