Kesselskramer got the Bavaria account and immediately turned it into manly-man as from old magazine covers. As if parodying the 1950s magazine covers from "Man's Life" and "MALE - 25 rugged features", "Man's Conquest" and whatever they were called.
Just add the slogan "Zo. Nu eerst een Bavaria!" and the campaign is done. Ta-dah!
Client: Bavaria Premium Beer
Ad Agency: KesselsKramer, Amsterdam
Copywriters: Dave Bell, Job van Dijk, Christian Borstlap
Art Director: Michael Koelsch
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