The Las Vegas Convention & Visitors Authority "The ultimate upgrade" (2015) 2:50 (USA)

The Las Vegas Convention & Visitors Authority partnered with WestJet and a whole buncha Vegas mainstays to bring unsuspecting travelers the ultimate upgrade. It all began with Carrot Top entering a plane and playing the Vegas equivalent of Neo. Take the red lane or the blue lane. Your choice. Of course they took the right lane and POW, the Vegas experience began! They were re-routed from their planned itinerary to a stunning party in a private airplane hangar filled with some of the city’s top talent including Jabbawockeez, Terry Fator, Zarkana by Cirque du Soleil, celebrity chef Susan Feniger and mixologist Mariena Mercer. A couple passengers got the actual upgrade, meaning VIP tickets, crazy awesome rooms, etc. Fun stunt, but as always the stunt begins and ends with the people who experienced it. Since You the viewer didn't, you'll either think WestJet and Vegas really know how to reward a planefull of people or you'll think, well, they didn't reward me, so ¯\_(ツ)_/¯.

Client: The Las Vegas Convention & Visitors Authority Agency: R&R Partners Executive Creative Director: Arnie DiGeorge Brand Supervisor: Alyson Ashbock Brand Manager: Amber Allen Public Relations Account Executive: Jennifer Nechiporenko Senior Project Manager: Angela Suganuma Agency Producer: Gerri Angelo Social Media Associate Director: Cyler Pennington Social Media Supervisor: Daniel Williams Media Director: Lindsey Patterson Digital Media Supervisor: Kris Cichoski Partner: WestJet Greg Plata – Team Lead, Sponsorship & Experiential Marketing Corey Evans – Manager, Community Investment, Sponsorship & Experiential Marketing Robert Palmer – Manager, Public Relations Darren Hailes – Advisor, Emerging Media Greg Hounslow – Manager, Emerging Media Richard Bartrem – Vice President, Communications and Community Relations Production Company: Studio M Executive Producer – Mike Mills Production Manager – Peter Simovic Director – Mark Bone Associate Creative Director – Ren Olivieri Director of Photography – Simon Shohet Video Editor – Peter Miller Motion Graphics Design – Jason Ryan Sound Mixing – Imprint Music Colour Grade – The Vanity