LG Steam Washer - "World of Steam" - (2008) :30 (USA)

Final Cut Editor Akiko Iwakawa just completed a whimsical and imaginative spot for LG’s Steam Washer, directed by Partizan’s Nagi Noda and created by BBH NY.
For Iwakawa, the project was an opportunity to team up with Director Nagi Noda again. The two had previously worked together on a music video for Cut Copy’s "Heart’s on Fire." Noda, based in Tokyo, contacted Iwakawa early on in the process for help with the treatment.

"I'm a huge fan of Nagi’s work and was excited that she was directing this spot," says Iwakawa. "She is crafty and has a huge imagination. The concept here is whimsical and wild at the same time. There is a child-like and hand-made quality to the spot, which worked beautifully."

Client: LG

Spot Title/Airdate: "World of Steam" / June 15, 2008

Agency: BBH/New York
Executive Creative Director: Kevin Roddy
Creative Director: Paul Foulkes
Art Directors: Dylan Bernd and Kris Wixom
Copywriters: Susan Corbo and Alisa Wixom
Senior Producer: Lisa Setten

Production Company: Partizan/Los Angeles
Director: Nagi Noda
DP: Peter Suschitzky
Executive Producer: Sheila Stepanek
Producer: Lori Stonebraker
Where shot: Shanghai, China

Editorial Company: Final Cut/New York
Editor: Akiko Iwakawa
Producer: Wade Weliever
Assistant Editor: Georgia Dodson
Executive Producer: Rana Martin

VFX Company: Absolute NY
VFX Producers: Nirad 'Bugs' Russell, Wendy Garfinkle
Flame Artists: Daniel Morris, Dirk Greene
3D: Vania Alba-Zapata
Combustion: James 'Krispy' Cornwell

Music Company: Human

Audio Post Company: Sound Lounge