Mazda Stories – The Challengers - (2011) screenshots only (Germany)

“At the 2011 Geneva Motor Show, our long-time client Mazda launched its first-ever brand campaign in Europe. Created by a group of WPP agencies including JWT, Wunderman and Mindshare, the multi-channel campaign features authentic stories told by real Mazda executives and engineers. All the stories tell how Mazda challenges convention to make things better.

The special history of Hiroshima has given its people the will to overcome challenges and seek different ways of doing things. This spirit is strong at Mazda.
The recent, tragic events in Japan have given this particular Mazda story new relevance. Although not intended as such, it has become a testament to the Japanese people and their strength in the face of adversity. Mazda is committed to the regional recovery efforts and our thoughts are with all those affected.”

PRINT ADVERTS

Mazda Stories – The Challengers

Mazda Stories – The Craftsmen

Mazda Stories – Horse and Rider

JWT Düsseldorf

Executive Creative Director: Eddy Greenwood

Senior Art Director: Stan Gruel

Junior Art Director: Danyel Kassner

Photographer: Jochen Manz

Account Supervisor: Donald Lancaster

Account Manager: Thorsten Meyer

Account Planning: Olga Karazhas

Published: March 2011

WEB DOCUMENTARIES

Mazda Stories – The Challengers

Mazda Stories – The Craftsmen

Mazda Stories – Horse and Rider

JWT Düsseldorf

Executive Creative Director: Eddy Greenwood

Agency Producer: Tim Greven

Account Supervisor: Donald Lancaster

Account Manager: Thorsten Meyer

Account Planning: Olga Karazhas

Director: Hisashi Eto

Production Company: TYO Productions

Editor: Ryan McGuire

Post-Production: VCC Düsseldorf

Music: Massive Music Amsterdam

Released: March 2011